Welcome New UWEBC Member Companies

The UWEBC is pleased to welcome two new member companies:

American Orthodontics
Founded in 1968 and headquartered in Sheboygan, Wisconsin, American Orthodontics is committed to providing quality products, dependable delivery and personalized service to the orthodontic specialist. With over 700 global employees and product availability in over 110 countries, American Orthodontics is one of the world’s largest privately held manufacturers of orthodontic appliances and a leading supplier to Dental Service Organizations worldwide. More »

Sentry Insurance
Sentry Insurance is one of the largest and most financially secure mutual insurance companies in the United States. With a focus on business insurance, Sentry and its subsidiaries sell property and casualty insurance, life insurance, annuities and retirement programs. About half of more than 4,300 Sentry associates work in Stevens Point, Wisconsin, site of the Sentry home office since 1912.  More »

Member Spotlight
Research and Advisory Services Request Form

Interested in connecting with a UWEBC member company to discuss a specific business issue or collaborate on a research study? The UWEBC can help! From facilitating a conversation with you and other member companies to managing a research project for your company, the UWEBC is here to assist you. Submit a request today to get started.
Submit request »

Using AI to Optimize Paid Search Marketing

The UWEBC and SmartLens Analytics, Inc. recently conducted a collaborative research study of how AI-based keyword bidding can improve member company Furniture & ApplianceMart/Ashley HomeStore's paid search engine marketing campaign performance. More »

Interested in collaborating with the UWEBC on a research study? Contact Dr. Raj Veeramani at raj.veeramani@uwebc.wisc.edu or 608-262-0861 for more details.

Stay in touch with the UWEBC

Each month, the UWEBC publishes e-newsletters with announcements and meeting details. If you would like to sign up for our newsletter, please contact Nicole at nicole.lipp@uwebc.wisc.edu.

What We Do at the UWEBC

We do peer-to-peer learning among leading Wisconsin companies, focused on business best practices and emerging technologies.

Learn about our acclaimed Peer Groups, Executive Retreats, Member-to-Member Advising and other offerings.

Beth de GarciaQuestions about becoming a UWEBC member company? Member Relations Senior Director Beth de Garcia at beth.degarcia@wisc.edu or 608-265-0645.


Quick Contacts

Executive Director: Dr. Raj Veeramani, raj.veeramani@wisc.edu, 608-262-0861

Member Relations Senior Director: Beth de Garcia, beth.degarcia@wisc.edu, 608-265-0645

Customer Service Practice Director: Roger Paulson, roger.paulson@wisc.edu, 608-261-1161

Information Technology Practice Director: Cavinda Caldera, cavinda.caldera@wisc.edu, 608-890-1291

Marketing Practice Director: Chris Murray, chris.murray@wisc.edu, 608-265-3299

Supply Chain Management Practice Director: Wayne Thompson, wayne.thompson@wisc.edu,
608-890-1298

Member Services and Events Director: Jen Anderson, jen.anderson@wisc.edu, 608-890-1406

Member Services and Events Coordinator: Alyssa Greiber, alyssa.greiber@wisc.edu, 608-262-1145

Marketing and Communications Specialist: Nicole Lipp, nicole.lipp@wisc.edu, 608-262-1476

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