Information Technology Event

Fundamentals of Machine Learning: A Hands-on Workshop

Machine learning (ML) and artificial intelligence (AI) have captivated the world and promise a future of endless possibilities. ML and AI are enabling and driving solutions like enhanced customer experience, customer personalization, upsell and cross-channel marketing, recommendation engines, more accurate supply chain forecasts, and even understanding user intent and behavior to improve functionality and security.

It is clear that ML will play a critical role in the future success of every organization, meaning developing the talent base and skill sets necessary to build and deploy ML capabilities across the enterprise is imperative.

This hands-on workshop was specially designed to provide attendees with the foundational knowledge and experience needed to envision and create future ML-enabled solutions. Attendees focused on artificial neural network (ANN) models, a highly effective approach to ML.

Using a real-world sales data set, participants learned both the theory and practice of creating and implementing an ANN. Each participant received hands-on instruction on popular open-source tools to build a working neural network, train it, use it to make predictions and then leave with the example.

To learn more, contact Cavinda Caldera at 608-890-1291 or

Who Should Attend

Each company's registration included two seats. To maximize your experience, we recommended each participating company send the following two professionals:
  • Data architect or admin – a business intelligence/analytics manager or professional, a person with a good understanding of the types of data within the enterprise.
  • Developer – preferably in the business intelligence/analytics space (Python experience not mandatory).

This paired approach helped each team gain the knowledge and experience necessary to develop future ANN instances and collaboratively solve business problems facing their organization.


Cameron Vetter headshot Cameron Vetter
With 20 years of experience using Microsoft tools and technologies, software development is Cameron's passion.

Cameron's background includes serving in many roles in development, architecture, infrastructure, management and leadership. He has worked for both small, local companies and some of the largest companies in the world, giving him a breadth of experience in different corporate cultures.

Currently, Cameron is the principal cloud architect for SafeNet Consulting, where he focuses on Microservices, SOA, Azure, Cognitive Toolkit and Kubernetes.

Raj Veeramani Dr. Raj Veeramani
Dr. Raj Veeramani is the Robert Ratner Chair Professor at the University of Wisconsin-Madison with joint appointments in the College of Engineering and the Wisconsin School of Business. He is the Executive Director and founder of the UW E-Business Consortium.

Raj is an internationally recognized scholar, educator and business advisor. His expertise runs deep in several areas of business: digital business strategy, big data analytics, IT business alignment and building customer-centered organizations. Raj is recognized for his practical, real-world perspective. His work has embodied active collaboration with leading companies in a variety of industries, helping them develop e-business strategies and implementation roadmaps.



7:30 am Registration and Software Check
8:30 am Introductions
9:00 am Welcome and Test your Install Lab
9:45 am Break
10:00 am Loading the Data
10:30 am Data Normalization
11:00 am Encoding and Scaling
11:30 am Creating the ANN
Noon Lunch
1:00 pm Training and Visualization
1:45 pm Improve Your Model
2:30 pm Break
2:45 pm Network Persistence
3:30 pm NN as a REST Service
4:00 pm What is Next?
4:15 pm Neural Network Ideation Session
5:00 pm Adjourn


The boot camp cost $400 per company, which included two seats. (Please see Who Should Attend for more details.)

Fees cover all course materials and meals during the session. A certificate of completion of the boot camp wias awarded.

Cavinda CalderaQuestions about the Machine Learning Workshop? Contact IT Practice Director Cavinda Caldera at or 608-890-1291.

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