Marketing Peer Group Web Meeting

Cutting Through the Hype of Influencer Marketing to Harness Influence as a Tool

September 14, 2021 09:00 AM - 12:00 PM

Get actionable ideas for beginning or enhancing your influencer marketing program by learning about, discussing and comparing practices with fellow UWEBC members.

Meeting Assets

KW2 Presentation Slides: Influencer Campaigns Built to Change Behavior

Joshua Skowron, KW2
KW2 Presentation: Influencer Campaigns Built to Change Behavior

Joshua Skowron, KW2
Laughlin Constable Presentation Slides: The Goldilocks Conundrum

Vanessa Watts, Laughlin Constable
Laughlin Constable Presentation: The Goldilocks Conundrum

Vanessa Watts, Laughlin Constable
Mercury Marine Presentation Slides: Repositioning the Brand

Mercury Marine, Gary Lancina
Mercury Marine Presentation: Repositioning the Brand

Mercury Marine, Gary Lancina
Panel Questions and Answers

Vanessa Watts (Laughlin Constable), Gary Lancina (Mercury Marine), and Joshua Skowron (KW2)
UWEBC Presentation Slides: Cutting Through the Hype of Influencer Marketing to Harness Influence as a Tool

Bill Carrier, UWEBC
UWEBC Presentation: Cutting Through the Hype of Influencer Marketing to Harness Influence as a Tool

Bill Carrier, UWEBC
UWEBC Presentation: WrapUp

Bill Carrier, UWEBC

Additional Resources

Intellifluence Influencer Compensation Survey

UWEBC Events

June 2023

July 2023

6	Sales & Operations Planning Special Interest Group Hybrid Meeting - Sales & Operations Planning - Kickoff Meeting
8	Marketing Peer Group Hybrid Meeting - The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand
12	UWEBC Boot Camp - Strategy Activation Boot Camp
16	Human Resources Executives Group Virtual Meeting - ChatGPT and HR: A Primer for HR Executives
27	Information Technology Peer Group - Road Trip to Summerfest Tech
30	Contact Center Quality Monitoring Special Interest Group Virtual Meeting

13	Future of Contact Centers Special Interest Group Virtual Meeting- Sentiment Analysis: Catching Feelings
18	Information Technology Peer Group Virtual Meeting - Leveraging Sustainability in Tech to Drive Efficiency and Cost Savings
20	Contact Center Workforce Management Special Interest Group Virtual Meeting

Marketing Peer Group Web Meeting

COVID-19

UWEBC Events

June 2023

July 2023