B2B Marketing Special Interest Group 

Enhancing B2B Customer Experience By Integrating Metrics in Journey Maps and Aligning Customer-Facing Departments 
November 08, 2018 09:00 AM - 03:00 PM 
Learn about using key metrics in the customer journey and achieving alignment among customer-facing departments to deliver a superior customer experience. Compare approaches with other UWEBC peers and take away practical insights for enhancing B2B marketing results. 
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