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Web and Multichannel Marketing Peer Group Meeting

Digital Marketing Analytics

July 25, 2017 09:00 AM - 03:00 PM

Learn how your organization can utilize data and analytics to drive marketing strategy.

Meeting Assets

Gartner Presentation Slides: Building a Comprehensive Marketing Analytics Frameworks

Michael Hilla, Gartner
Gartner Presentation: Building a Comprehensive Marketing Analytics Framework

Michael Hilla, Gartner
Pure Oxygen Labs Presentation Slides: Mobile and Voice Search Optimization

Brian Klais, Pure Oxygen Labs
Pure Oxygen Labs Presentation: Mobile and Voice Search Optimization

Brian Klais, Pure Oxygen Labs

Additional Resources

Summary: 10 Insider Tips for Getting Actionable Mobile Insights From Your Search Analytics

UWEBC

COVID-19

UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events to web for the foreseeable future.

UWEBC Events

View full event calendar.

June 2023

6	Sales & Operations Planning Special Interest Group Hybrid Meeting - Sales & Operations Planning - Kickoff Meeting
8	Marketing Peer Group Hybrid Meeting - The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand
12	UWEBC Boot Camp - Strategy Activation Boot Camp
16	Human Resources Executives Group Virtual Meeting - ChatGPT and HR: A Primer for HR Executives
27	Information Technology Peer Group - Road Trip to Summerfest Tech
30	Contact Center Quality Monitoring Special Interest Group Virtual Meeting

July 2023

13	Future of Contact Centers Special Interest Group Virtual Meeting- Sentiment Analysis: Catching Feelings
18	Information Technology Peer Group Virtual Meeting - Leveraging Sustainability in Tech to Drive Efficiency and Cost Savings
20	Contact Center Workforce Management Special Interest Group Virtual Meeting

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