Marketing Peer Group Hybrid Meeting

The Secret to Agile Marketing to Achieve Marketing Excellence

October 18, 2022 09:00 AM - 02:00 PM

A roadmap for successful integration of agile in marketing

Meeting Assets

1. UWEBC Presentation: The Secret to Agile Marketing to Achieve Marketing Excellence
Welcome and Opening Remarks
Unexpected Agility: Why the Key to High Performance Marketing Lies with People
Member Practice Spotlight -- Laughlin Constable on Applying Agile to Agency Operations
Member Practice Spotlight -- Master Lock on Conditions for Successfully Launching Agile Marketing
Closing Remarks and Wrap-up
2. UWEBC Presentation Slides: The Secret to Agile Marketing to Achieve Marketing Excellence

Bill Carrier, UWEBC
3. AgileSherpas Presentation Slides: Unexpected Agility

Andrea Fryrear, AgileSherpas
4. Laughlin-Constable Presentation Slides: Applying Agile to Agency Operation

Rome Seifert and Jenny Maglio, Laughlin Constable
5. Master Lock Presentation Slides: Conditions for Successfully Launching Agile Marketing

Aquiles Flores, The Master Lock Company

UWEBC Events

March 2023

April 2023

9	Logistics and Distribution Peer Group Virtual Meeting - Lora Cecere on the Supply Chain Response and Metrics that Matter
10	Human Resources Executives Group Virtual Meeting - Hybrid Work is Here to Stay: Focus on Future of Work, Culture, and Inclusion
16	Information Technology Peer Group Virtual Meeting - Strategies to Combat the Tech Talent Shortage

4	Product Management Special Interest Group Virtual Meeting - Navigating the Internet of Things: How Product Managers Can Overcome the Challenges of Connected Products
6	Contact Center Quality Monitoring Special Interest Group Virtual Meeting
14	The Future of Contact Centers Special Interest Group Virtual Meeting - Agent Assist: Hype or Necessity
18	Supply Chain Peer Group Hybrid Meeting - Supply Chain Manager to Leader: Upskilling, Re-skilling and Retention
19	Marketing Peer Group Hybrid Meeting - Topic To Be Announced Soon
27	Information Technology Peer Group Hybrid Meeting - Understanding the New AI and Data Science Landscape

COVID-19