Marketing Peer Group Web Meeting

Leveraging Analytics to Gain a Clearer Picture of Marketing Effectiveness

March 10, 2021 09:00 AM - 12:00 PM

Gain new insight into leveraging data analytics to improve marketing outcomes through sharing and discussion of approaches and experiences with peers at other UWEBC member companies.

Meeting Assets

Adobe Systems Inc. Presentation Slides: Analytics and the Importance of Customer Journey

Danielle Doolin, Adobe Analytics
Adobe Systems Inc. Presentation: Analytics and the Importance of Customer Journey

Danielle Doolin, Adobe Systems Inc.
AmpliPhi Presentation Slides: SME Insight Digital Marketing

Spencer Smith, AmpliPhi
AmpliPhi Presentation: SME Insight Digital Marketing

Spencer Smith, AmpliPhi
Panel Discussion

Casey Betancur, WPS Health Soultions and Justin Matuszek, The Master Lock Company
UWEBC Presentation Slides: Opening Remarks

Roger Paulson, UWEBC
UWEBC Presentation: Opening Remarks

Roger Paulson, UWEBC

UWEBC Events

June 2023

July 2023

6	Sales & Operations Planning Special Interest Group Hybrid Meeting - Sales & Operations Planning - Kickoff Meeting
8	Marketing Peer Group Hybrid Meeting - The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand
12	UWEBC Boot Camp - Strategy Activation Boot Camp
16	Human Resources Executives Group Virtual Meeting - ChatGPT and HR: A Primer for HR Executives
27	Information Technology Peer Group - Road Trip to Summerfest Tech
30	Contact Center Quality Monitoring Special Interest Group Virtual Meeting

13	Future of Contact Centers Special Interest Group Virtual Meeting- Sentiment Analysis: Catching Feelings
18	Information Technology Peer Group Virtual Meeting - Leveraging Sustainability in Tech to Drive Efficiency and Cost Savings
20	Contact Center Workforce Management Special Interest Group Virtual Meeting

Marketing Peer Group Web Meeting

COVID-19

UWEBC Events

June 2023

July 2023