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Marketing Peer Group Meeting

Modern Data-Driven Marketing

June 13, 2019 09:00 AM - 03:00 PM

Learn how the modern data-driven marketer best manages customer data and leverages that data for conducting true 1:1 marketing.

Meeting Assets

AE Business Solutions Presentation Slides: How Data Science Can Help Marketing

Phil Henrickson, AE Business Solutions
AE Business Solutions Presentation: How Data Science Can Help Marketing

Phil Henrickson, AE Business Solutions
Lytics Presentation Slides: The Five New P's of Marketing

Craig Schinn, Lytics
Lytics Presentation: The Five New P's of Marketing

Craig Schinn, Lytics
Quaero Presentation Slides: Understanding Customer Data Platforms

Naras Eechambadi, Quaero
Quaero Presentation: Understanding Customer Data Platforms

Naras Eechambadi, Quaero
UWEBC Presentation Slides: Introduction To Data Challenges

Chris Murray, UWEBC
UWEBC Presentation: Introduction To Data Challenges

Chris Murray, UWEBC

COVID-19

UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events to web for the foreseeable future.

UWEBC Events

View full event calendar.

June 2023

6	Sales & Operations Planning Special Interest Group Hybrid Meeting - Sales & Operations Planning - Kickoff Meeting
8	Marketing Peer Group Hybrid Meeting - The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand
12	UWEBC Boot Camp - Strategy Activation Boot Camp
16	Human Resources Executives Group Virtual Meeting - ChatGPT and HR: A Primer for HR Executives
27	Information Technology Peer Group - Road Trip to Summerfest Tech
30	Contact Center Quality Monitoring Special Interest Group Virtual Meeting

July 2023

13	Future of Contact Centers Special Interest Group Virtual Meeting- Sentiment Analysis: Catching Feelings
18	Information Technology Peer Group Virtual Meeting - Leveraging Sustainability in Tech to Drive Efficiency and Cost Savings
20	Contact Center Workforce Management Special Interest Group Virtual Meeting

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