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Marketing Peer Group Meeting

Content for the Attention Economy

May 08, 2019 09:00 AM - 03:00 PM

Explore content strategies to stand out with consumers who are saturated with digital content competing for their attention.

Meeting Assets

Aimclear Presentation: Infusing Content with Emotional Presets

Marty Weintraub, Aimclear
Aimclear Presentation: Infusing Content with Emotional Presets

Marty Weintraub, Aimclear
Brightcove Presentation: Mastering Video

Chris Bondhus, Brightcove
Brightcove Presentation: Mastering Video

Chris Bondhus, Brightcove
Nielsen Neuroscience Presentation: Leveraging Neuroscience in the Age of Distraction

Sarah Yu, Nielsen Neuroscience
Nielsen Neuroscience Presentation: Leveraging Neuroscience in the Age of Distraction

Sarah Yu, Nielsen Neuroscience
UWEBC Presentation Slides: Introduction to Content for the Attention Economy

Chris Murray, UWEBC
UWEBC Presentation: Introduction to Content for the Attention Economy

Chris Murray, UWEBC

COVID-19

UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events to web for the foreseeable future.

UWEBC Events

View full event calendar.

June 2023

6	Sales & Operations Planning Special Interest Group Hybrid Meeting - Sales & Operations Planning - Kickoff Meeting
8	Marketing Peer Group Hybrid Meeting - The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand
12	UWEBC Boot Camp - Strategy Activation Boot Camp
16	Human Resources Executives Group Virtual Meeting - ChatGPT and HR: A Primer for HR Executives
27	Information Technology Peer Group - Road Trip to Summerfest Tech
30	Contact Center Quality Monitoring Special Interest Group Virtual Meeting

July 2023

13	Future of Contact Centers Special Interest Group Virtual Meeting- Sentiment Analysis: Catching Feelings
18	Information Technology Peer Group Virtual Meeting - Leveraging Sustainability in Tech to Drive Efficiency and Cost Savings
20	Contact Center Workforce Management Special Interest Group Virtual Meeting

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