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Marketing Peer Group Meeting

Marketing Analytics: Measuring Impact and Assessment

October 18, 2018 09:00 AM - 03:00 PM

Join us to explore ways of understanding and improving your metrics and outcomes. Learn from subject matter experts and other UWEBC member companies.

Meeting Assets

Ascena Retail Group Case Study Presentation Slides: Enterprise Impact Measurement and Assessment

Dr. Eric Bibelnieks, Ascena Retail Group
Ascena Retail Group Case Study Presentation: Enterprise Impact Measurement and Assessment

Dr. Eric Bibelnieks, Ascena Retail Group
Ovative Group Presentation Slides: The Journey to Enterprise Impact

Dale Nitschke, Ovative Group
Ovative Group Presentation: The Journey to Enterprise Impact

Dale Nitschke, Ovative Group
SmartLens Analytics Presentation: Using Data Science for Bid Optimization in Search Engine Marketing

Dr. Wenqing Lu, SmartLens Analytics
SmartLens Analytics Slides: Using Data Science for Bid Optimization in Search Engine Marketing

Dr. Wenqing Lu, SmartLens Analytics
UWEBC Presentation Slides: Marketing Analytics: Measuring Impact and Assessment

Dr. Raj Veeramani, UWEBC
UWEBC Presentation: Marketing Analytics: Measuring Impact and Assessment

Dr. Raj Veeramani, UWEBC

COVID-19

UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events to web for the foreseeable future.

UWEBC Events

View full event calendar.

June 2023

6	Sales & Operations Planning Special Interest Group Hybrid Meeting - Sales & Operations Planning - Kickoff Meeting
8	Marketing Peer Group Hybrid Meeting - The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand
12	UWEBC Boot Camp - Strategy Activation Boot Camp
16	Human Resources Executives Group Virtual Meeting - ChatGPT and HR: A Primer for HR Executives
27	Information Technology Peer Group - Road Trip to Summerfest Tech
30	Contact Center Quality Monitoring Special Interest Group Virtual Meeting

July 2023

13	Future of Contact Centers Special Interest Group Virtual Meeting- Sentiment Analysis: Catching Feelings
18	Information Technology Peer Group Virtual Meeting - Leveraging Sustainability in Tech to Drive Efficiency and Cost Savings
20	Contact Center Workforce Management Special Interest Group Virtual Meeting

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