Marketing Peer Group Meeting

Customer Journey Mapping

July 24, 2018 09:00 AM - 03:00 PM

Why is a buyer/customer journey map critical for delivering conversion and satisfied customers? How do you activate and measure impact once it has been developed?

Meeting Assets

Gartner, Inc. Presentation: Designing Customer Experiences through Persona-Driven Buying Journeys

Michael Hilla, Gartner, Inc.
Gartner, Inc. Presentation: Designing Customer Experiences through Persona-Driven Buying Journeys

Michael Hilla, Gartner, Inc.
HOVER Inc. Presentation: Persona & Journey Maps: Key to Improving Customer Experience

Dena Nejad, HOVER Inc.
HOVER Inc. Presentation: Persona & Journey Maps: Key to Improving Customer Experience

Dena Nejad, HOVER Inc.
Inpro Presentation: The Journey Begins: One Company's Start on the Customer Experience Roadmap

Melissa Thorson, Inpro
Inpro Presentation: The Journey Begins: One Company's Start on the Customer Experience Roadmap

Melissa Thorson, Inpro
UWEBC Presentation: Introduction

Dawn Meier, UWEBC Practice Director

Additional Resources

UWEBC Events

December 2023

January 2024

7	Information Technology Peer Group Hybrid Meeting - Tech Horizons 2024: Actionable Trends for Tomorrow, Today!
12	Supply Chain Peer Group Virtual Meeting - AI in Supply Chain
13	Product Management Special Interest Group Virtual Meeting- Addressing Misaligned Stakeholder Expectations

25	Information Technology Peer Group Virtual Meeting - Harnessing Emerging Technologies for Business Innovation
26	Leadership, Change & Activation, Cross-Functional Interest Group Meeting - Topic To Be Announced Soon

Marketing Peer Group Meeting

COVID-19

UWEBC Events

December 2023

January 2024