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Marketing Peer Group Meeting

Customer Journey Mapping

July 24, 2018 09:00 AM - 03:00 PM

Why is a buyer/customer journey map critical for delivering conversion and satisfied customers? How do you activate and measure impact once it has been developed?

Meeting Assets

Gartner, Inc. Presentation: Designing Customer Experiences through Persona-Driven Buying Journeys

Michael Hilla, Gartner, Inc.
Gartner, Inc. Presentation: Designing Customer Experiences through Persona-Driven Buying Journeys

Michael Hilla, Gartner, Inc.
HOVER Inc. Presentation: Persona & Journey Maps: Key to Improving Customer Experience

Dena Nejad, HOVER Inc.
HOVER Inc. Presentation: Persona & Journey Maps: Key to Improving Customer Experience

Dena Nejad, HOVER Inc.
Inpro Presentation: The Journey Begins: One Company's Start on the Customer Experience Roadmap

Melissa Thorson, Inpro
Inpro Presentation: The Journey Begins: One Company's Start on the Customer Experience Roadmap

Melissa Thorson, Inpro
UWEBC Presentation: Introduction

Dawn Meier, UWEBC Practice Director

Additional Resources

COVID-19

UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events to web for the foreseeable future.

UWEBC Events

View full event calendar.

June 2023

6	Sales & Operations Planning Special Interest Group Hybrid Meeting - Sales & Operations Planning - Kickoff Meeting
8	Marketing Peer Group Hybrid Meeting - The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand
12	UWEBC Boot Camp - Strategy Activation Boot Camp
16	Human Resources Executives Group Virtual Meeting - ChatGPT and HR: A Primer for HR Executives
27	Information Technology Peer Group - Road Trip to Summerfest Tech
30	Contact Center Quality Monitoring Special Interest Group Virtual Meeting

July 2023

13	Future of Contact Centers Special Interest Group Virtual Meeting- Sentiment Analysis: Catching Feelings
18	Information Technology Peer Group Virtual Meeting - Leveraging Sustainability in Tech to Drive Efficiency and Cost Savings
20	Contact Center Workforce Management Special Interest Group Virtual Meeting

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