Marketing Peer Group Web Meeting

Marketing in a Post-Cookie World: How to Prepare in 2022

March 17, 2022 01:00 PM - 03:00 PM

Gain confidence in adapting to the new digital landscape by discussing and comparing practices with fellow UWEBC members.

Meeting Assets

1. UWEBC Presentation: Opening Remarks

Bill Carrier, UWEBC
2. UWEBC Presentation Slides: Opening Remarks

Bill Carrier, UWEBC
3. iQuanti Presentation: Performance Marketing in a Cookieless World

Sreekant Lanka, iQuanti
4. iQuanti Presentation Slides: Performance Marketing in a Cookieless World

Sreekant Lanka, iQuanti
5. Closing Remarks and Wrap-Up

Bill Carrier, UWEBC

Additional Resources

A Digital Marketer's Handbook to Navigating a Cookieless World

iQuanti, e-book

COVID-19

UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events to web for the foreseeable future.

UWEBC Events

View full event calendar.

March 2023

9	Logistics and Distribution Peer Group Virtual Meeting - Lora Cecere on the Supply Chain Response and Metrics that Matter
10	Human Resources Executives Group Virtual Meeting - Hybrid Work is Here to Stay: Focus on Future of Work, Culture, and Inclusion
16	Information Technology Peer Group Virtual Meeting - Strategies to Combat the Tech Talent Shortage

April 2023

4	Product Management Special Interest Group Virtual Meeting - Navigating the Internet of Things: How Product Managers Can Overcome the Challenges of Connected Products
6	Contact Center Quality Monitoring Special Interest Group Virtual Meeting
14	The Future of Contact Centers Special Interest Group Virtual Meeting - Agent Assist: Hype or Necessity
18	Supply Chain Peer Group Hybrid Meeting - Supply Chain Manager to Leader: Upskilling, Re-skilling and Retention
19	Marketing Peer Group Hybrid Meeting - Topic To Be Announced Soon
27	Information Technology Peer Group Hybrid Meeting - Understanding the New AI and Data Science Landscape