Marketing Peer Group Web Meeting

Marketing in a Post-Cookie World: How to Prepare in 2022

March 17, 2022 01:00 PM - 03:00 PM

Gain confidence in adapting to the new digital landscape by discussing and comparing practices with fellow UWEBC members.

Meeting Assets

1. UWEBC Presentation: Opening Remarks

Bill Carrier, UWEBC
2. UWEBC Presentation Slides: Opening Remarks

Bill Carrier, UWEBC
3. iQuanti Presentation: Performance Marketing in a Cookieless World

Sreekant Lanka, iQuanti
4. iQuanti Presentation Slides: Performance Marketing in a Cookieless World

Sreekant Lanka, iQuanti
5. Closing Remarks and Wrap-Up

Bill Carrier, UWEBC

Additional Resources

A Digital Marketer's Handbook to Navigating a Cookieless World

iQuanti, e-book

COVID-19

UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events to web for the foreseeable future.

UWEBC Events

View full event calendar.

December 2023

7	Information Technology Peer Group Hybrid Meeting - Tech Horizons 2024: Actionable Trends for Tomorrow, Today!
12	Supply Chain Peer Group Virtual Meeting - AI in Supply Chain
13	Product Management Special Interest Group Virtual Meeting- Addressing Misaligned Stakeholder Expectations

January 2024

25	Information Technology Peer Group Virtual Meeting - Harnessing Emerging Technologies for Business Innovation
26	Leadership, Change & Activation, Cross-Functional Interest Group Meeting - Topic To Be Announced Soon