25th anniversary ribbon

Username:

Password:

Create a UWEBC web account»

Interested in becoming a member?

Forgot username or password?

Marketing Peer Group Meeting

Search and Acquisition Strategies

February 13, 2020 09:00 AM - 03:00 PM

Explore and share best practices on SEO, PPC and related content strategies to step-up your search and overall acquisition efforts.

Meeting Assets

Clix Marketing Presentation Slides: Your Customers Are on YouTube. Let's Get in Front of Them

Joe Martinez, Clix Marketing
Clix Marketing Presentation: Your Customers Are on YouTube. Let's Get in Front of Them

Joe Martinez, Clix Marketing
ESPN Presentation Slides: The Transformation of Search - An SEO Perspective

Carolyn Shelby, ESPN
ESPN Presentation: The Transformation of Search - An SEO Perspective

Carolyn Shelby, ESPN
Furniture & ApplianceMart/Ashley Homestore Presentation Slides: Bid Optimization, A SmartLens

Jon Gadbois, Furniture & ApplianceMart/Ashley Homestore
Furniture & ApplianceMart/Ashley Homestore Presentation: Bid Optimization, A SmartLens Case Study

Jon Gadbois, Furniture & ApplianceMart/Ashley Homestore
NordicClick Interactive Presentation Slides: The Evolution of Paid Search & How to Stay Relevant in 2020

Brooke Osmundson, NordicClick Interactive
NordicClick Interactive Presentation: The Evolution of Paid Search & How to Stay Relevant in 2020

Brook Osmundson, NordicClick Interactive
UWEBC Presentation Slides: Introduction to Search

Chris Murray, UWEBC
UWEBC Presentation: Introduction to Search

Chris Murray, UWEBC

Additional Resources

Summary: The Transformation of Search Engine Optimization

UWEBC

COVID-19

UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events to web for the foreseeable future.

UWEBC Events

View full event calendar.

June 2023

6	Sales & Operations Planning Special Interest Group Hybrid Meeting - Sales & Operations Planning - Kickoff Meeting
8	Marketing Peer Group Hybrid Meeting - The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand
12	UWEBC Boot Camp - Strategy Activation Boot Camp
16	Human Resources Executives Group Virtual Meeting - ChatGPT and HR: A Primer for HR Executives
27	Information Technology Peer Group - Road Trip to Summerfest Tech
30	Contact Center Quality Monitoring Special Interest Group Virtual Meeting

July 2023

13	Future of Contact Centers Special Interest Group Virtual Meeting- Sentiment Analysis: Catching Feelings
18	Information Technology Peer Group Virtual Meeting - Leveraging Sustainability in Tech to Drive Efficiency and Cost Savings
20	Contact Center Workforce Management Special Interest Group Virtual Meeting

© 2000-2023 UW E-Business Consortium, University of Wisconsin-Madison. All rights reserved. Site credits»