E-Retailer Special Interest Group Meeting 

E-commerce Acquisition Strategies and Tactics 
March 04, 2020 09:00 AM - 03:00 PM 
Share and learn new approaches for acquiring customers across traditional digital channels, including email, mobile, social, sites, search and affiliates, plus new digital opportunities, such as voice, podcasts and OTT. 

The E- Retailer Special Interest Group is a collaborative learning community for individuals who lead and execute digital marketing and e-commerce within companies whose:

  • Dominant share of sales and revenue comes from e-commerce.
  • Sales are mostly driven by physical goods.
  • E-commerce activity is supported with traditional catalog and/or direct mail.

This is a peer-led discussion group, so please come prepared to share your experiences (tools, tests and approaches) and insights (lessons learned and guidance for others). At this meeting, we will build off of our February search-focused peer event, by expanding the acquisition conversation to cover all digital channels and strategies. Some of the topics in play include:

  • A discussion of 2019 successes and challenges
  • Amazon and other partner plans and options
  • Prioritization of spend and acquisition resources
  • Emerging channel plans - Voice, OTT, and more.

Pyle Center 
Events Team, 608-890-1406, events@uwebc.wisc.edu 

Annual Conference

Save the date!

The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

Next year's conference will be September 24, 2020.

Helpful Resources

For more information on attending events, check out our FAQ page.

Please double-check the location of any meeting you attend and read our parking information page.

If you are having problems viewing a live webcast of a meeting, visit our webcast help page.

© 2000-2020 UW E-Business Consortium, University of Wisconsin-Madison. All rights reserved. Site credits»