B2B Marketing Special Interest Group Web Meeting 

The Future of Direct Mail & Print 
September 29, 2021 09:00 AM - 11:00 AM 
Learn how peers are thinking about and adapting their marketing mix involving direct mail and print. This meeting will be held via web only. 

The “death of print” has been proclaimed since the rise of the Internet. While direct mail volume has seen a dramatic decline from its heyday it remains an important tool in the marketing mix. Oddly, as direct mail becomes a smaller part of the marketing budget, the scrutiny of its utility may be leading to more thoughtful targeting and purpose in the marketing plan. This meeting will be an opportunity for members to share their latest thinking and practices on the topic in a roundtable discussion format. Come "talk shop" with us.

Topics we may explore:

  • How is hybrid work likely to effect deliverability and attention to direct mail pieces?
  • Will improvements in and wider adoption of QR codes provide historically elusive attribution opportunities for direct mail?
  • Is your organization's commitment to sustainability altering how you view the use of direct mail?

Participate in Customizing the Agenda: Help shape our presentation content – and maximize its relevance for you – by suggesting topics of interest when you register.

Agenda Items:
9:00 AM Opening Remarks and Plan for the Morning
9:00 AM Roundtable Discussion on Direct Mail
10:15 AM Break
10:45 AM Closing Remarks and Wrap-Up
11:00 AM Adjourn
Events Team, , events@uwebc.wisc.edu 
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