E-Retailer Special Interest Group Meeting 

Spring Retreat 
April 18, 2019 09:00 AM - 03:00 PM 
Explore personalization and ways to improve your omnichannel approaches to find and retain your best customers. 

The E- Retailer Special Interest Group is a collaborative learning community for individuals who lead and execute digital marketing and e-commerce within companies whose:

  • Dominant share of sales and revenue comes from e-commerce.
  • Sales are mostly driven by physical goods.
  • E-commerce activity is supported with traditional catalog and/or direct mail.

This is a peer-led discussion group, so please come prepared to share your experiences (tools, tests and approaches) and insights (lessons learned and guidance for others). At this meeting, we will explore three main topics:

  • Personalization efforts – Vendors and channel strategies and tactics.
  • Omnichannel approaches – Synchronizing digital channels and bridging online and offline activity.
  • Site/commerce features – Onsite search tools, bots and conversational assistants, check-out processes and more.

Are you attending the E-Retailer Happy Hour the night before? Register for the April 17 E-Retailer Happy Hour.

Agenda Items:
9:00 AM Welcome/Opening Remarks
  Plan for the day
9:15 AM Introductions
  Get to know each other
9:30 AM Topic #1: Personalization (small group sharing)
  Discuss approaches and practices (what you've done)
10:15 AM Break
10:30 AM Topic #1: Personalization (large group problem solving)
  Discuss issues, challenges, solutions (how to improve)
11:00 AM Future Topics Exercise
  Post-it (Biggest concerns, top 2 topics for next time)
11:30 AM Lunch
12:30 PM Topic #2 - Omni-Channel (small group sharing)
  Discuss approaches and practices (what you've done)
1:15 PM Topic #2 - Omni-Channel (large group problem solving)
  Discuss issues, challenges, solutions (how to improve)
1:45 PM Break
2:00 PM Site Features - "5 in 50"
  Rapid round discussions - five topics in 50 minutes (10 each)
2:50 PM Wrap-up
  Closing thoughts/takeaways
3:00 PM Adjourn
Pyle Center 
Events Team, 608-262-1145, UWEBCevents@wisc.edu 

Annual Conference

Save the date!

The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

This year's conference will be September 24, 2019.

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