Human Resources Executives Special Interest Group Meeting 

Creating a Recruiter Brand and Other Talent Acquisition Strategies That Work! 
April 20, 2017 09:00 AM - 03:00 PM 
Hello Talent! Come sharpen your talent acquisition saw by attending this lively event to hear what goes into creating a strong recruiter brand – it’s different than an employment brand – and participate in a facilitated dialog session to learn how other companies are meeting their unique talent needs. 

HR executives often hear about the need for a “Recruiter Brand,” versus an “Employment Brand” or a “Talent Brand,” but do you really understand the difference? Have you ever seen one in practice? A brand that yields a 90%+ reply rate from candidates, multiple first page Google search results for industry keywords including LinkedIn and Twitter profiles, and 80+ local, regional, and national interviews on HR, recruiter, jobs, social media and economic interviews.

Regardless of your location, industry and sourcing focus, Paul DeBettingnies, one of the most recognized and connected recruiters in the Twin Cities, is going to show you how he has created one of the most recognizable recruiter and sourcer brands in the industry. And even more, he will show you how you can bring it home and make it your own.

Join us on April 20th to learn about and discuss current trends in recruitment & talent acquisition. Ever wonder what your peer companies are doing in the way of Talent Acquisition? Now is your chance to ask! The afternoon of the event will be devoted to small group facilitated discussions in order to maximize relevance for your organization.

The HR Executives SIG is limited to HR directors and VP's at UWEBC member companies. Lower level managers may attend if accompanied by a director or VP from their company. Questions about this may be directed to Beth de Garcia, UWEBC Director of Member Relations, at

Gordon Dining and Event Center, Second Floor 
Jen Anderson, 608-890-1406, 
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