Product Management Special Interest Group Web Meeting 

A Product Roadmap is Not a Project Plan -- Is Your Organization Aligned on the Purpose of Product Roadmaps? 
November 18, 2021 09:00 AM - 11:00 AM 
Harness the Power of Product Roadmaps by Gaining Consensus on What They Communicate. This meeting will be held via web only. 

A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering over time. A product roadmap communicates the ‘why’ and ‘what’ behind what you're building. It’s a guiding strategic document as well as a plan for executing the strategy. The challenge for product management is that not all stakeholders within an organization agree on what a roadmap is and what it communicates.

The Sales world view can be quite different from the product/development worldview. For them, saying ‘yes’ to all customer requests should be our goal. Sales teams have been known to communicate functionality development as firm delivery commitments to customers. Executive leaders can also view roadmaps as time-bound commitments.

Other common misconceptions about roadmaps include:

  • A roadmap is a backlog.
  • A roadmap is a project management tracker.
  • A roadmap is a list of features.

In this session we will explore how to frame your roadmap with more authority using strategies for visualizing and presenting roadmaps for different audiences. We will explore approaches to reach common understanding that roadmaps are living documents and you should expect/embrace change.

Participate in Customizing the Agenda: Help shape our presentation content – and maximize its relevance for you – by suggesting topics of interest when you register.

Agenda Items:
9:00 AM Welcome and Opening Remarks
9:15 AM Networking
9:30 AM Guest Speaker from 280 Group, Inc
  David Nash, Vice President of Products and Services
10:15 AM Roundtable Discussion with David Nash
10:30 AM Breakout Session
10:50 AM Wrap-Up
11:00 AM Adjourn
Events Team, , 
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