Marketing Peer Group Meeting 

E-commerce Strategies 
March 13, 2018 09:00 AM - 03:00 PM 
What are the key e-commerce strategies to consider for meeting customer demands and driving sales? 

Living in the digital age means that people are continuing to do more of their researching and purchasing online. According Forrester’s Online Retail Forecast, “Online sales will account for 17% of all US retail sales by 2022, up from a projected 12.7% in 2017”. As businesses continue to optimize their e-commerce strategies, all industries must recognize the shift of customer expectations and the importance of reaching customers with the product assortment they demand. For B2B and B2C organizations, it is critical to incorporate emerging trends that support your digital presence and grow your business.

This meeting will focus on member companies sharing best practices for e-commerce strategies. It will be a day of collaborative learning opportunities to compare and share expertise with members through presentations, peer-to-peer discussion, and case-study examples. Note, we have added personalization to the agenda for the day (see below).

Topics for discussion will include:

Kurt Heinemann, CMO at Reflektion. Kurt has helped redefine personalization in e-commerce. Prior to Reflektion he was the CMO for Marketwired/Sysomos, a leading international news and regulatory filing distributor and communications company (Marketwired), and a media monitoring and analysis platform used by over 15,000 global organizations (Sysomos). Kurt's e-commerce experience goes deeper with his work with Monetate, a leading provider of an agile personalization platform for digital retail.

Jason Rottier, Director of Business Development – eCommerce at Menasha Corporation, will share success strategies he has used to drive e-commerce sales and brand equity across many fast growing online categories.

Nicole Westenberger, Vice President, E-commerce and Marketing at Brady Corporation, will explore e-commerce marketplace options as efficient and effective strategies for product assortment expansion.

Agenda Items:
9:00 AM Welcome and Introductions (webcast)
9:10 AM Jason Rottier (webcast available)
  Director of Business Development, E-commerce at Menasha Corporation
10:10 AM Break (not webcast)
10:25 AM Kurt Heinemann (webcast available)
  CMO at Reflektion
11:30 AM Lunch (not webcast)
12:15 PM Nicole Westenberger (webcast available)
  Vice President, E-commerce and Marketing at Brady Corporation
1:15 PM Breakout agenda topics (not webcast)
1:30 PM Speaker Panel Discussion (not webcast)
2:15 PM Break out session (not webcast)
2:55 PM Wrap up (not webcast)
Gordon Dining and Event Center, Second Floor 
Jen Anderson, 608-890-1406, 

Annual Conference

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The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

Next year's conference will be September 24, 2019.

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