Marketing Peer Group Meeting 

Voice and Mobile Micro-moment Marketing 
July 17, 2019 09:00 AM - 03:00 PM 
Understand how to capture your audience when they turn to devices (smart speakers and smartphones) to satisfy immediate needs. This event will help you solidify your voice strategy and optimize your mobile approach. 

We are moving to a Voice-first era. With nearly 50% of U.S. adults owning a smart speaker and 78% year-over-year sales growth in 2018, voice-assisted devices are the fastest growing consumer technology of all time. Are you ready for this next big wave?

Join us to explore the latest in Voice and Mobile advances and approaches:

  • Hear Voice experts explain how to prepare your Voice strategy
  • Understand Voice implications to branding
  • Learn the latest Voice and Mobile search techniques
  • Better understand mobile user "context" to optimize mobile tactics


  • Emily Binder - Chief Strategist, Voice Marketing Lead at Beetle Moment Marketing.
  • Steve Knox - Manager-Connected Customer Experience at Subzero
  • Melanie Touchstone - Chief Strategist at Touchstone Digital Marketing

Participate in Customizing the Agenda: Help shape the agenda – and maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This are highly interactive sessions, so come prepared to share your questions, challenges and insights!

Webcast Available: Can't make it in-person (or if in-person registration has reached capacity), then join our webcast. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions and network. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with a webcast link a week before the meeting.

Agenda Items:
9:00 AM Opening remarks and plan for the day (not webcast)
9:10 AM Intro exercise (not webcast)
9:30 AM Intro to device marketing (webcast available)
  Chris Murray – Marketing Practice Director, UWEBC
9:40 AM Mobile context and micro moment marketing (webcast available)
  Melanie Touchstone – Chief Strategist, Touchstone Digital Marketing
10:20 AM Break
10:30 AM Branding on voice assistants and smart speakers (webcast available)
  Emily Binder – Voice Marketing Lead at Beetle Moment Marketing
11:10 AM Breakout discussions – segment 1 (not webcast)
12:00 PM Lunch
1:00 PM Member Spotlight - Exploring the SubZero Mobile App (webcast available)
  Steve Knox – Manager-Connected Customer Experience
1:40 PM Break
1:50 PM Breakout discussions – segment 2 (not webcast)
2:35 PM Speaker panel (not webcast)
2:55 PM Wrap up and closing remarks (not webcast)
Gordon Dining and Event Center, Second Floor 
Events Team, 608-262-1145, 


UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events scheduled through August 31. Learn more»

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