Marketing Peer Group Meeting 

MarTech - Evolving Your Marketing Stack and Technology Capabilities 
November 05, 2019 09:00 AM - 03:00 PM 
Improve your marketing technology capabilities with an in-depth look at new tools, ways to better use existing tools and improving your relationship with the IT department. 

Understanding, and buying, marketing technology can be overwhelming. MarTech has exploded in the past five years, with over 7,000 solutions now available in the marketing landscape alone. With so many new choices, it's hard to keep up. But we can help. We're dedicating a day to making you a more informed technology user and buyer by giving you time with experts and peers to learn about technology trends and tools.

You'll hear from thought leaders on:

  • Marketing technology trends - what solutions, and categories of solutions, are in and out of favor and who are the best new players on the scene
  • Buying decision frameworks - gain insights and roadmaps for how to make complex technology decision

    Along with great presentations, you'll also have a chance to learn from peers by spending time with:

    • Dedicated platform user groups (e.g. Adobe, Salesforce, Oracle, IBM, Microsoft, Hubspot and more) to explore modules, or learn new use cases, that maximize where you've already invested
    • Peers who have used or tested new tools to help you make new buying decisions
    • A panel of marketing technologists to gain insights and lessons on how to improve relations with your most important ally - the IT department
    Don't miss our last big event of the year. This will help better position you for success in 2020.

Participate in Customizing the Agenda: Help shape the agenda – and maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. These are highly interactive sessions, so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

Agenda Items:
9:00 AM Opening Remarks / Plan for the Day (webcast available)
9:10 AM Intro exercise (webcast available)
9:30 AM Today's Martech Challenges (webcast available)
  Chris Murray, UWEBC
9:40 AM Martech Trends (webcast available)
  Mike Hilla, Senior Director, Demand Matrix
10:20 AM Break
10:30 AM Building Your Capabilities Stack (webcast available)
  David Cacioppo, President/CEO, Emfluence
11:10 AM Breakout Discussions / Platform User Groups (not webcast)
12:00 PM Lunch
12:45 PM A Technology Buying Framework (webcast available)
  Clayton Mellgren, Director-Marketing Automation, Appirio
1:25 PM Break
1:35 PM Breakout Discussions / Role and Function-Based User Groups (not webcast)
2:15 PM Panel – How to Improve Relations With the IT Department (webcast available)
2:45 PM Wrap Up and Closing Remarks (not webcast)
3:00 PM Adjourn
Gordon Dining and Event Center, Second Floor 
Events Team, 608-262-1145, 
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