Marketing Peer Group Meeting 

MarTech - Evolving Your Marketing Stack and Technology Capabilities 
November 05, 2019 09:00 AM - 03:00 PM 
Improve your marketing technology capabilities with an in-depth look at new tools, ways to better use existing tools and improving your relationship with the IT department. 

Understanding, and buying, marketing technology can be overwhelming. MarTech has exploded in the past five years, with over 7,000 solutions now available in the marketing landscape alone. With so many new choices, it's hard to keep up. But we can help. We're dedicating a day to making you a more informed technology user and buyer by giving you time with experts and peers to learn about technology trends and tools.

You'll hear from thought leaders on:

  • Marketing technology trends - what solutions, and categories of solutions, are in and out of favor and who are the best new players on the scene
  • Buying decision frameworks - gain insights and roadmaps for how to make complex technology decision

    Along with great presentations, you'll also have a chance to learn from peers by spending time with:

    • Dedicated platform user groups (e.g. Adobe, Salesforce, Oracle, IBM, Microsoft, Hubspot and more) to explore modules, or learn new use cases, that maximize where you've already invested
    • Peers who have used or tested new tools to help you make new buying decisions
    • A panel of marketing technologists to gain insights and lessons on how to improve relations with your most important ally - the IT department
    Don't miss our last big event of the year. This will help better position you for success in 2020.

Participate in Customizing the Agenda: Help shape the agenda – and maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This are highly interactive sessions, so come prepared to share your questions, challenges and insights!

Webcast Available: Can't make it in-person, then join our webcast. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions and network. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with a webcast link a week before the meeting.

Gordon Dining and Event Center, Second Floor 
Events Team, 608-262-1145, 

Annual Conference

Save the date!

The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

Next year's conference will be September 24, 2020.

Helpful Resources

For more information on attending events, check out our FAQ page.

Please double-check the location of any meeting you attend and read our parking information page.

If you are having problems viewing a live webcast of a meeting, visit our webcast help page.

© 2000-2019 UW E-Business Consortium, University of Wisconsin-Madison. All rights reserved. Site credits»