Web & Multichannel Marketing Peer Group Meeting 

Measuring Social Media Success 
May 17, 2012 09:30 AM - 02:30 PM 
Best practices and experiences with social media metrics. 
Social media marketing has entered a new era. Brands are no longer content to simply experiment with a Facebook page and a Twitter account and “hope for the best.” With social media marketing budgets on the rise, marketers need their social campaigns to drive bottom-line sales, measurable brand benefit, and improved customer lifetime value.

Come to this session to hear perspectives on best practices and experiences with social media metrics from industry representatives and member companies and to participate in group discussion around key questions.

This meeting is also available via LIVE Webcast! Email Jayme Udvare for details. 
Tong Auditorium, Engineering Centers Building, Rm. 1003 
Jayme Udvare, 608-890-2448, jayme.udvare@uwebc.wisc.edu 
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