B2B Marketing Special Interest Group Web Meeting 

Channel Marketing - Partner and Dealer Strategies 
June 09, 2020 09:00 AM - 11:30 AM 
Learn how to best grow and engage key business partners critical for market success. This is a discussion-oriented web meeting. 

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

For many B2B companies, your channel partners (distributors, dealers, advisors, agents, etc.) are the face of your company. In that role, your partners often have a better understanding of your customers than you do; making partner relationships critical.

This meeting will focus on how to best manage these relationships; building trust, sharing, engagement. Some topics we’ll explore include partner recruiting, onboarding, enablement, feedback, co-marketing, analytics and the tools and practices to support those activities. You’ll hear how members are addressing these topics, including the challenges and solutions they explored.

Agenda Items:
9:00 AM Introduction and Plan for the Day
  Chris Murray - UWEBC
9:15 AM Dealer Management Presentation: Springs Window Fashions
  Rachel Hyslop - V.P. National Account / Dealer
9:35 AM Small Group Discussions
10:00 AM Team Sharing
10:15 AM Break
10:20 AM Channel Marketing Platform Presentation: Suttle-Straus
  Maeghan Nicholson - Marketing Manager

Karen Wenning - Business Development Manager, Marketing Resource Center
10:40 AM Small Group Discussions
11:05 AM Team Sharing
11:20 AM Wrap-up
11:30 AM Adjourn
Events Team, , events@uwebc.wisc.edu 


UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events scheduled through August 31. Learn more»

Helpful Resources

For more information on attending events, check out our FAQ page.

Please double-check the location of any meeting you attend and read our parking information page.

If you are having problems viewing a live webcast of a meeting, visit our webcast help page.

© 2000-2020 UW E-Business Consortium, University of Wisconsin-Madison. All rights reserved. Site credits»