B2B Marketing Special Interest Group 

Quarter One Meeting 
February 06, 2018 09:00 AM - 03:00 PM 
Compare approaches with peers at other UWEBC member companies and take away practical insights for enhancing marketing efforts and results. 

The goal of the Special Interest Group is to create a community of B2B marketing leaders in Wisconsin. This collaborative learning community is for the leaders of marketing organizations that employ a multi-layered strategy consisting of digital communications, email, media campaigns and relationship management for the purpose of converting targeted business prospect into customers. These organizations support retailer, dealer, distributor, or other business customer types. This is a highly interactive session so come prepared with your questions, insights and stories to share!

Agenda: Each day-long meeting focuses on topics/challenges/opportunities selected by participants and utilizes an interactive format to enable rich practice-sharing discussions around those topics.

Topics for discussion will include:

  • 2017 Learnings and key initiatives for 2018. The group will come prepared to share and discuss
  • Systems, processes and targeted programs for demand generation. Tim Haag, VP of Support Services and Mona Sen, Marketing Associate will lead the conversation by sharing their key considerations and steps in their lead-to- customer journey.
  • Open forum discussion: ANY other topics on the minds of participants

Potential additional topics:

  • Channel marketing partner engagement strategies
  • Customer experience foundations

We will let you know the final topics and agenda in advance of the retreat.

Who Should Attend: Participation in this SIG is by invitation only. To learn more about the B2B Marketing SIG or to register, please contact Dawn Meier. The group is limited to vice president, director and senior manager-level employees and those whom they bring as topic matter experts. All participants are required to register.  

The Pyle Center 
Betsy Golomski, 608-262-1145, UWEBCevents@wisc.edu 

Annual Conference

Save the date!

The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

Next year's conference will be September 25, 2018.

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For additional help please contact Betsy Golomski at betsy.golomski@wisc.edu or 608-262-1145.

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