B2B Marketing Special Interest Group 

Quarter One Meeting 
February 06, 2018 09:00 AM - 03:00 PM 
Compare approaches with peers at other UWEBC member companies and take away practical insights for enhancing marketing efforts and results. 

The goal of the Special Interest Group is to create a community of B2B marketing leaders in Wisconsin. This collaborative learning community is for the leaders of marketing organizations that employ a multi-layered strategy consisting of digital communications, email, media campaigns and relationship management for the purpose of converting targeted business prospect into customers. These organizations support retailer, dealer, distributor, or other business customer types. This is a highly interactive session so come prepared with your questions, insights and stories to share!

Who Should Attend: Participation in this SIG is by invitation only. To learn more about the B2B Marketing SIG or to register, please contact Dawn Meier. The group is limited to vice president, director and senior manager-level employees and those whom they bring as topic matter experts. All participants are required to register.  

Agenda Items:
9:00 AM Kickoff and Introductions
9:10 AM 2017 Learnings and 2018 Key Initiatives
  The group will come prepared to share and discuss.
10:10 AM Break
10:30 AM Member Company-Led Discussion: Systems Processes and Targeted Programs for Demand Generation
  Tim Haag, VP of Support Services and Mona Sen, Marketing Associate from State Collection Service, Inc.
11:30 AM Lunch
12:30 PM Member Company-Led Discussion: Starting and Finishing with the Customer in Mind
  Margaret Howell, Senior Marketing Manager Sales & Marketing at CUNA Mutual Group
1:30 PM Open Forum: What is Keeping You Up at Night?
  The group will share and discuss key opportunities and challenges that they are facing. Learn from you peers!
2:30 PM Build the Agenda for May 3rd Meeting and Wrap-Up
3:00 PM Adjourn
The Pyle Center 
Betsy Golomski, 608-262-1145, UWEBCevents@wisc.edu 

Annual Conference

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The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

Next year's conference will be September 24, 2019.

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