Web and Multichannel Marketing Peer Group Meeting 

Optimizing User Experience: Strategies, Processes and Tools 
May 10, 2017 09:00 AM - 03:00 PM 
Gain new insight into enhancing the effectiveness of your UX approach by learning about and discussing the practices of other UWEBC members. 

The focus on user experience design is an opportunity for companies to change their focus from selling products to selling experiences. Forrester is calling this evolution in the marketplace "the age of the customer." This change in mindset is important for organizations to understand and adopt. As the experience becomes the product, companies must learn that UX is not just the role of the designer. Everyone that is part of creating online systems, content and experiences needs to be aware of what it means to be on the other end of our designs. However, as we all know, there are multiple dimensions to the challenge of optimizing the user experience. People, process and technology all factor into the equation. It’s a multivariate equation — where the pieces are constantly changing.

"The Right Tools for the Job: Designing Your UX Approach" - Caroline Sober-James, Director of User Experience, Acumium
You've gotten to the point where you realize you need to take steps to improve the user experience on your website, but now what? How do you get there? Do you know all the tools that are available to you? How do you identify the ones that will return the most bang for your precious budget buck? In this session with Acumium’s Director of User Experience, Caroline Sober-James, we'll review a selection of commonly used UX design tools and approaches, and discuss when each is appropriate and what benefits you might expect from introducing them into your process.

Join us for this interactive forum at which you'll have the opportunity to share and discuss UX strategies and practices with fellow web and multichannel marketing leaders.

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

Agenda Items:
9:00 AM Continental Breakfast and Networking (not webcast)
9:30 AM Preliminaries and Opening Remarks (webcast available)
9:40 AM Expert Insight: Caroline Sober-James, Director of User Experience at Acumium (webcast available)
10:40 AM Break (not webcast)
10:55 AM Expert Insight: Phyllis Treige, Team Lead at University of Wisconsin-Madison (webcast available)
11:25 AM Develop Agenda for Breakout Discussions (not webcast)
11:45 AM Lunch (not webcast)
12:30 PM Breakout Discussion (Instructions) (not webcast)
12:35 PM Breakout Discussion – Segment 1 (not webcast)
1:20 PM Breakout Discussion – Segment 2 (not webcast)
2:05 PM Breakout Discussion – Segment 3 (not webcast)
2:50 PM Regroup for Key Takeaways and Wrap-up (not webcast)
3:00 PM Adjourn (not webcast)
Gordon Dining and Event Center, Second Floor 
Jen Anderson, 608-890-1406, jen.anderson@wisc.edu 

Annual Conference

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The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

This year's conference will be September 25, 2018.

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