B2B Marketing Special Interest Group 

Lead Nurturing 
May 03, 2018 09:00 AM - 03:00 PM 
Compare approaches with peers at other UWEBC member companies and take away practical insights for enhancing marketing efforts and results. 

The goal of the Special Interest Group is to create a community of B2B marketing leaders in Wisconsin. This collaborative learning community is for the leaders of marketing organizations that employ a multi-layered strategy for the purpose of converting targeted business prospect into customers. These organizations support retailer, dealer, distributor, or other business customer types. This is a highly interactive session so come prepared with your questions, insights and stories to share!

Who Should Attend: Participation in this SIG is by invitation only. To learn more about the B2B Marketing SIG or to register, please contact Dawn Meier. The group is limited to vice president, director and senior manager-level employees and those whom they bring as topic matter experts. All participants are required to register.

Agenda Items:
9:00 AM Kickoff and Introductions
9:10 AM Share survey results and discus common initiatives
9:40 AM Member Company Lead Discussion: Lead Management Process.
  Judson Luke, Director, Customer Experience at Badger Meter
10:40 AM Break
10:50 AM Member Company Lead Discussion: Experiences and Insights from Better Understanding Leads.
  Melissa Thorson, Vice President of Marketing at Inpro Corporation
11:30 AM Lunch
12:30 PM Member Company Lead Discussion:The Buyers' Journey and Member Companies Understanding of the Process
  Aaron Linsmeier, Digital Marketing Operations Manager at CNH Industrial. Many organizations are still sorting out their buyer journey map (who is the buyer/customer, where should we put our effort, what are the appropriate channels/touchpoints, what content, how to measure, etc.). This foundation is critical to develop an effective lead program. We are proposing an approach for the last two meetings of the year focusing on the group learnings from each other and apply learnings to their actual business. Join the conversation and participate in breakout sessions!
2:00 PM Open Forum: What is Keeping You Up at Night?
  The group will share and discuss key opportunities and challenges that they are facing. Learn from you peers!
3:00 PM Wrap-Up
The Pyle Center 
Jen Anderson, 608-890-1406, UWEBCevents@wisc.edu 

Annual Conference

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The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

This year's conference will be September 24, 2019.

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