Web & Multichannel Marketing Peer Group Meeting 

E-mail Marketing 
March 03, 2011 09:30 AM - 02:30 PM 
Growing lists and best practices in deliverability. Company case studies on list growth, automation, privacy, and segmentation. 
ExactTarget will present on challenges and best practices in deliverability. Member companies will present case studies regarding challenges and lessons learned around an array of topics related to email marketing including list growth, automating processes, segmentation, and issues around privacy.

Be prepared to share your own company’s experiences and to tap the expertise of the group with questions about your own situation.

Company presentations to include:

ExactTarget — "Getting to the Inbox: All about Reputation & Engagement"

Skyline Technologies — "Effectively Growing Lists"

Schneider National — "Improving E-mail Processes"

Whyte Hirschboeck Dudek — "Customers and Privacy"

Green Bay Packers — "Segmentation and Engagement Case Study"

Tong Auditorium, UW-Madison Engineering Centers Building, Rm. 1003 
Jayme Udvare, 608-890-2448, jayme.udvare@uwebc.wisc.edu 
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