B2B Marketing Special Interest Group Meeting 

Marketing Agility and Innovation 
December 12, 2019 09:00 AM - 03:00 PM 
Learn better ways to manage teams, improve collaboration and become an idea engine, including hands-on practice via a marketing hackathon. 

It’s the end of the year, and there’s no better time to reflect on past performance and how to improve in 2020. With that in mind, we’re focusing on agility, innovation and overall effectiveness at this meeting.

When we say Agility, we’re not talking strictly about the codified “Agile” marketing methodology. We’re speaking more broadly about how to move more quickly, test more often and fail faster that can be accomplished through a variety of means. In that vein, we’ll divide our day into two sections:

In the morning, we’re focusing on how to organize and run your marketing teams and programs to be more agile. We’ll discuss:

  • Managing teams - capacity planning, prioritizing daily work
  • Internal communications - breaking down walls and improving overall collaboration among teams, including sales

In the afternoon, we’ll help each other innovate in real-time! We’re testing a “Marketing Hackathon!” We’ll collaborate and learn from each other by analyzing “real” marketing ideas and campaigns your peers are considering. We’ll discuss:

  • Key tactics that have worked, that have failed and what’s planned for next year
  • Proposed tactics/ideas via peer reviews of planned work

If you have a project, campaign or initiative that you’d like to run past the group for a peer critique, please let us know when you register! It’s first-come, first-serve, so offer up your work when you register and take advantage of a fantastic collection of savvy marketers to help you refine your ideas.

Agenda Items:
9:00 AM Opening Remarks and Plan for the Day
9:20 AM Introduction to Agility and Innovation
9:30 AM Small Group Discussions on Agility
10:15 AM Break
10:30 AM Large Group Problem Solving on Agility
11:15 AM Introduction to our Hackathon
11:30 AM Lunch
12:30 PM Member Hack #1
1:00 PM Member Hack #2
1:30 PM Break
1:45 PM Member Hack #3
2:15 PM Rapid Round – 2020 Topic Briefs (5 in 30)
2:45 PM Wrap Up
3:00 PM Adjourn
Pyle Center 
Events Team, 608-262-1145, UWEBCevents@wisc.edu 
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