Agile IT Special Interest Group Meeting 

The Value of Product Ownership and Cultivating a Metrics Driven Culture 
February 20, 2020 09:00 AM - 03:00 PM 
What is the true value of the product/service you deliver and how do you measure its impact? 

Crafting a product strategy that provides overall direction, alignment and priorities is becoming increasingly important today. A well-articulated and orchestrated product strategy can provide clarity, focus and accountability that can further drive efficiencies, effectiveness and even contentment within teams. Combining a product strategy together with an evidence-based management approach can deliver some amazing results across the entire value chain. The next iteration of the Agile Special Interest Group will be devoted to this discussion of crafting a product strategy and creating the underlying metrics that inform and guide decision making within teams and the enterprise.

Please join your peers from across Wisconsin to share, explore and learn how to more effectively promote Agility within your own organization. This will be an exceptional networking and learning opportunity for Agile practitioners, coaches, team leads and also those IT leaders with responsibilities in program, product and platform management.

Agenda Items:
9:00 AM Welcome and Plan for the day
  Cavinda Caldera, UWEBC
9:05 AM Validating Business Value and Evidence Based Management
  Jeff Bubolz, Humane Consulting
Jeff Maleski, Responsive Advisors
10:00 AM Product Strategy and Product Positioning
  Bill Wagner, Penta Technologies
10:45 AM Case Study: Johnson Financial Product Strategy
  Shelley Holzman, Johnson Financial Group
11:15 AM Small Group Breakout Discussions
12:00 PM Lunch
1:00 PM Leveraging OKRs for Product Strategy and Business Value Realization
  Larry LaSalle, Scaled OKRs
1:45 PM Cultivating a Metrics Driven Culture
  Tim Lenz, Thrivent Financial
2:15 PM Panel Discussion
  Jeff Bubolz, Humane Consulting
Chad Beier, White Board Consulting
Bill Wagner, Penta Technologies
Shelley Holzman, Johnson Financial Group
Tim Lenz, Thrivent Financial
Jeff Hayes, AlignTech Solutions
2:55 PM Closing Remarks
3:00 PM Adjourn
Gordon Dining and Event Center, Second Floor 
Events Team, 608-890-1406, 


UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events scheduled through August 31. Learn more»

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