Marketing Peer Group Web Meeting 

Leveraging Analytics to Gain a Clearer Picture of Marketing Effectiveness 
March 10, 2021 09:00 AM - 12:00 PM 
Gain new insight into leveraging data analytics to improve marketing outcomes through sharing and discussion of approaches and experiences with peers at other UWEBC member companies. 

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

Today's Marketing organizations are increasingly responsible for driving top-line business results. Once in charge of reach and awareness, Marketing is now responsible for nearly the entire customer journey – from the first impression a brand makes, through conversion and purchase, to loyalty and upsell. Success hinges on the ability to develop and implement data-driven strategies. Indeed, data is the new gold – and data analytics is how to mine it.

Effective use of marketing analytics, the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI), holds the promise of enabling marketers to draw insights – insights they can use to understand and predict customer behavior in order to make better decisions about messaging, target audiences and strategies, as well as a wide range of business decisions that go beyond marketing to impact sales, operations and even product development.

Join us for this interactive session to gain insight and ideas for how to advance your marketing strategies with data and analytics through discussion and practice-sharing with marketing peers at other UWEBC member organizations.

Events Team, , 


UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events to web for the foreseeable future..

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