B2B Marketing Special Interest Group 

Account Based Marketing (ABM) and Attribution 
May 22, 2019 09:00 AM - 03:00 PM 
Gain insights on implementing ABM strategies and learn the best ways to track marketing effectiveness across your entire funnel. 

In the morning, we’ll explore the pros and cons of Account Based Marketing (ABM) strategies to see whether this approach is a fit for your organization or parts of your marketing/sales plans. You’ll hear from an ABM thought leader on success stories and how you can best leverage this approach.

In the afternoon, we’ll share best practices around attribution and tracking marketing effectiveness. We’ll have an expert share tracking tips and attribution models to help you better understand what marketing tactics are creating the most value for your organization.

Agenda Items:
9:00 AM Opening Remarks and Introductions
9:20 AM Account Based Marketing: Demandbase Presentation
  Brian Wolff - Senior Account Executive
Matthew Turnblom - Account Director
10:00 AM Break
10:15 AM Small Group Discussions
10:45 AM Team Sharing
11:15 AM Future Topics Exercise
11:30 AM Lunch
12:30 PM Attribution: NordicClick Presentation
  Adam Proehl - Partner & Co-Founder
1:10 PM Break
1:20 PM Small Group Discussions
1:50 PM Team Sharing
2:20 PM Tech Rapid Round (4 in 20)
2:40 PM Regroup & Wrap
3:00 PM Adjourn
Pyle Center 
Events Team, 608-262-1145, UWEBCevents@wisc.edu 


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