Web and Multichannel Marketing Peer Group Meeting 

Driving Personalized Experiences with Behavioral Data and Consumer Insights 
March 22, 2017 09:00 AM - 03:00 PM 
Come to this session to learn about best practices in driving personalization with behavioral data and consumer insights. 

Most marketers agree that content marketing makes up an important piece of their overall strategy, but creating engaging content is not as easy it looks. Many point to the fact that content creation must be personalized and contextually relevant in order to truly succeed with users.

Research in the past year from Forrester Consulting emphasizes the growing importance of personalization. When a group of senior marketing executives were asked about their approach to personalized marketing, 67% said they used behavior-based data to develop content-based insights and emotions. But, even with the benefit of such data, creating more personalized, insight-driven experiences is still a significant challenge for them. Another recent survey from Demand Metric looked at the reasons marketers do not personalize content, and found that many don’t have the technology (59%), while others don’t have the necessary resources (59%).

Come to this session to learn about best practices in driving personalization with behavioral data and consumer insights. Besides discussing trends, we will also include case presentations from companies like yours offering insight into what works and what doesn’t in personalization and allow ample time for small group breakout discussions to benchmark and share best practices.

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and experiences!

Webcast Available: If you can't make it to the event in-person, you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting. 

Agenda Items:
9:00 AM Continental Breakfast and Networking (not webcast)
9:30 AM Preliminaries and Opening Remarks (webcast available)
9:45 AM Expert Insight: Mark Clark - Healthgrades (webcast available)
10:15 AM Member Practice Spotlight: Michelle Gregoire and Tracy Anderson - American Girl (webcast available)
10:45 AM Break (not webcast)
10:55 AM Member Practice Spotlight: Shay Miles - Lands' End (webcast available)
11:25 AM Develop Agenda for Breakout Discussions (not webcast)
11:45 AM Lunch (not webcast)
12:30 PM Breakout Discussion Instructions (not webcast)
12:35 PM Breakout Discussions - Segment 1 (not webcast)
1:20 PM Breakout Discussions - Segment 2 (not webcast)
2:05 PM Breakout Discussions - Segment 3 (not webcast)
2:50 PM Regroup for Key Takeaways and Wrap-up (not webcast)
3:00 PM Adjourn (not webcast)
Second level of Gordon Dining and Event Center, UW-Madison 
Jen Anderson, 608-890-1406, jen.anderson@wisc.edu 

Annual Conference

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The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

This year's conference will be September 25, 2018.

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