Marketing Peer Group Meeting 

Modern Data-Driven Marketing 
June 13, 2019 09:00 AM - 03:00 PM 
Learn how the modern data-driven marketer best manages customer data and leverages that data for conducting true 1:1 marketing. 

The modern data-driven marketer strives to know customers and to deliver individualized experiences. However, gathering, aggregating and surfacing actionable data continues to be one of the marketer’s biggest challenges. Because of data challenges, delivering relevant personalized experiences has often lagged, leaving potential engagement and sales on the table. But there’s hope; new tools and approaches are changing the game.

Join us to explore ways to help you get your data house in order and enable you to pursue new 1:1 marketing strategies like never before.

  • Hear experts explain Customer Data Platforms to see if they’re right for you.
  • Learn how other member companies have addressed challenges to collecting, organizing and using valuable marketing data.
  • Explore smarter ways to leverage data, like Personalization and Prediction, which improves engagement and sales.
  • Gain insight on GDPR and new data privacy rules that impact marketing efforts.

Participate in Customizing the Agenda: Help shape the agenda for this session – and to maximize its relevance for you – by suggesting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. These are highly interactive, so come prepared to share your questions, challenges and insights!

Webcast Available: Can't make it in-person (or if in-person registration has reached capacity), then join our webcast. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions and network. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with a webcast link a week before the meeting.

Agenda Items:
9:00 AM Opening Remarks and Plan for the Day (not webcast)
9:10 AM Intro Exercise (not webcast)
9:30 AM Today’s Data Challenge (webcast available)
  Chris Murray, Marketing Practice Director, UWEBC
9:40 AM Understanding Customer Data Platforms (webcast available)
  Naras Eechambadi, CEO, Quaero
10:20 AM Break
10:30 AM The 5 New P’s of Marketing (webcast available)
  Craig Schinn, VP Strategic Services, Lytics
11:10 AM Breakout Discussions – Segment 1 (not webcast)
12:00 PM Lunch
1:00 PM Empowering Marketing with Data Science (webcast available)
  Phil Henrickson, BI Engineer, AE Business Solutions
1:40 PM Break
1:50 PM Breakout Discussions – Segment 2 (not webcast)
2:35 PM Speaker Panel (not webcast)
2:55 PM Wrap Up and Closing Remarks (not webcast)
3:00 PM Adjourn
Gordon Dining and Event Center, Second Floor 
Events Team, 608-262-1145, 

Annual Conference

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The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

Next year's conference will be September 24, 2020.

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