Marketing Peer Group Meeting 

Content for the Attention Economy 
May 08, 2019 09:00 AM - 03:00 PM 
Explore content strategies to stand out with consumers who are saturated with digital content competing for their attention. 

Today’s consumer is inundated with digital noise from a multitude of marketing and social messaging. There’s only one problem; attention doesn’t scale. As a marketer, you need to know how to stand out and win when consumers have to streamline choices to make sense of it all.

We’ll help you hone your content approaches by understanding today’s buyer psychology & how to engage this distracted, emotionally driven, visual-based culture. Hear from three great thought leaders on a variety of content topics:

  1. Sarah Yu – Director, Nielsen Neuroscience - “Leveraging Neuroscience in the Age of Distraction.” Sarah will explore how you can tap non-conscious brain processes to help improve content engagement.
  2. Chris Bondhus – V.P. Brightcove - “Mastering Video.” Chris will share successful approaches to effective development and use of video, along with examples of those doing it right.
  3. Marty Weintraub – Founder, Aimclear Marketing - “Infusing Content With Emotional Presets.” Marty will share advice on how to use social psychographic targeting to push deeply personal buttons, how to improve content preproduction with data, and how to use targeting to amplify content for distribution.

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

Agenda Items:
9:00 AM Opening Remarks and Plan for the Day (not webcast)
9:10 AM Intro Exercise (not webcast)
9:30 AM Today’s Content Challenge (webcast available)
  Chris Murray – Marketing Practice Director, UWEBC
9:40 AM Leveraging Neuroscience in the Age of Distraction (webcast available)
  Sarah Yu – Director, Nielsen Neuroscience
10:20 AM Break (not webcast)
10:30 AM Mastering Video (webcast available)
  Chris Bondhus – Vice President of Revenue Marketing, Brightcove
11:10 AM Breakout Discussions – Segment 1 (not webcast)
12:00 PM Lunch (not webcast)
1:00 PM Infusing Content with Emotional Presets (webcast available)
  Marty Weintraub – Founder, Aimclear
1:40 PM Break (not webcast)
1:50 PM Breakout Discussions – Segment 2 (not webcast)
2:35 PM Speaker Panel (not webcast)
2:55 PM Wrap Up and Closing Remarks (not webcast)
3:00 PM Adjourn (not webcast)
Gordon Dining and Event Center, Second Floor 
Events Team, 608-262-1145, 

Annual Conference

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The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

Next year's conference will be September 24, 2020.

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