Marketing Peer Group Meeting 

Search and Acquisition Strategies 
February 13, 2020 09:00 AM - 03:00 PM 
Explore and share best practices on SEO, PPC and related content strategies to step-up your search and overall acquisition efforts. 
     
Details»
Description:

Did you know that 93% of online experiences start with a search engine? Needless to say, an effective search strategy is key to acquiring new customers. Join us to learn how to improve your search marketing, ad spend and overall acquisition efforts.

Explore the latest on:

  • Search engine algorithms, like Google's BERT update
  • Content best practices to support search and ad spend
  • Audience targeting for search and display
  • Top of funnel strategies for YouTube, Quora and more
  • AI and machine learning impacts on search and bid optimization

Hear from these industry experts:

  • Brooke Osmundson - Director of Paid Search at NordicClick Interactive. Nationally Recognized Speaker & Blogger.
  • Joe Martinez - Director of Client Strategy at Clix Marketing. International PPC expert, writer, and speaker.
  • Caroyln Shelby - Manager, SEO for ESPN (part of the Walt Disney Company).
  • Jon Gadbois - V.P. Marketing at Boston Inc.

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

 
Location:
Gordon Dining and Event Center, Second Floor 
Contact:
Events Team, 608-262-1145, events@uwebc.wisc.edu 

Annual Conference

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The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

Next year's conference will be September 24, 2020.

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