Agenda
Download the UWEBC Annual Conference app to personalize your own agenda with the track sessions, strategic briefings and sponsor booths that you don't want to miss.


7:00-8:00 am
Continental Breakfast, Registration, Networking
8:00-9:30 am
OPENING KEYNOTE | EXHIBITION HALL, LAKE LEVEL
8:00-9:30 am
Conference Welcome and 2018 UWEBI Distinguished Fellow Award Presentation
Dr. Raj Veeramani, Robert Ratner Chair Professor, UW-Madison
 Founder & Executive Director, UWEBC & UWEBI

Opening Keynote
Four Superpowers and Three Best Practices That Will Shape Your Business Future
Rich Karlgaard, Publisher and Futurist, Forbes Media
9:30–10:20 am
NETWORKING & STRATEGIC BRIEFINGS
9:45–10:10 am
Strategic Briefings | Main Level
10:20 am–
12:20 pm
CUSTOMER SERVICE TRACK


Lecture Hall
INFORMATION TECHNOLOGY TRACK


Ballroom B/C
MARKETING
TRACK


Ballroom A/D
SUPPLY CHAIN MANAGEMENT TRACK


Community Terrace
10:20–10:25 am Track Introduction
Roger Paulson, Practice Director, UWEBC
Track Introduction
Cavinda Caldera, Practice Director, UWEBC
Track Introduction
Dawn Meier, Track Director
Track Introduction
Wayne Thompson, Practice Director, UWEBC
10:25–11:00 am Digitally Optimizing Customer Service
Esteban Kolsky, Principal and Founder
thinkJar
Delivering Business Value Through Technology at Colony Brands
Steve Cretney, Vice President and Chief Information and Technology Officer
SC Data Center, Inc.
Six Ways You’ll Soon Be Doing Marketing Far Differently Than Today and Why
Marsha Lindsay, Chair and Chief Strategist
Lindsay, Stone & Briggs
The Tables Have Turned. Are You Their Customer of Choice?
Balika Sonthalia, Vice President
A.T. Kearney
11:05–11:40 am Using Artificial Intelligence to Improve Customer Experience
Crystal Collier, Head of Strategy, Programs and Insights
Electronic Arts
Enabling the Next Generation Industrial Enterprise
Ed Seaberg, Vice President of IT, and Talal Butt, IT Chief of Staff to CIO and Head of IT Business Operations
Rockwell Automation
Transitioning From
Bricks to Clicks

Vijay Talwar, President - Digital
Foot Locker
Leveraging Technology to Optimize Our Complex Supply Chain
Gene Seroka, Executive Director
Port of Los Angeles
11:45 am–12:20 pm Resolution Redefined — Optimizing Channels for Customer “Jobs to Be Done”
Peter Slease, Vice President
Gartner
Build a Workplace People Love — Just Add Joy
Richard Sheridan, CEO and Chief Storyteller
Menlo Innovations
Brand Journeys, All Dolled Up: How American Girl Gets Personalization Right
Mark Jodlowski, Director of Marketing Analytics, Operations, & eCommerce, American Girl, and Dave Scrim, SVP, Product and Pricing, Conversant
What Supply Chain Leaders Need to Know About Analytics and Artificial Intelligence
Kristen Daihes, Partner
Opex Analytics
12:20–1:20 pm
Lunch and Table Topics | Exhibition Hall, Lake Level
Table Topics: Join peers in a casual discussion at tables dedicated to the following topics:
  • Identity & Attribution in an Omnichannel Environment – Hosted by Conversant
  • AI and its Impact on the Employee Experience – Hosted by EDCi
  • Cloud Adoption Issues – Hosted by OneNeck IT Solutions
  • Cybersecurity – Hosted by WMEP
  • DevOps – Hosted by AHEAD
  • De-Risking AI Innovation in the Contact Center – Hosted by eGain
  • Customer-focused Digital Transformation – Hosted by New Relic
  • Are You Collecting the Right Data to Act On? – Hosted by Skyline Technologies
  • Future Proof Your Marketing Strategy – Hosted by Sprinklr
  • AI Across the Enterprise and What to Do Next – Hosted by Zilker Technology
1:30–2:05 pm
NETWORKING & STRATEGIC BRIEFINGS
1:30–1:55 pm
Strategic Briefings | Main Level
2:05 pm–
3:25 pm
CUSTOMER SERVICE TRACK


Lecture Hall
INFORMATION TECHNOLOGY TRACK


Ballroom B/C
MARKETING
TRACK


Ballroom A/D
SUPPLY CHAIN MANAGEMENT TRACK


Community Terrace
2:10–2:45 pm Preparing for Takeoff: How Allegiant Air Transformed Its Hiring Strategy to Stimulate a Culture of Service Excellence
Regan Heckethorn, Director of Customer Care
Allegiant Travel Company
The Cloud Journey — The Unexpected Organizational Learnings
Brad Burke, Chief Technology Officer, Networked Insights
American Family Insurance
Getting Started with Big Data in Search
Wil Reynolds, Founder and Director of Digital Strategy
Seer Interactive
A Global View of Supply Chain Risk
Eric Johnson, Senior Editor, Technology
Journal of Commerce
2:50–3:25 pm Foundations of a World-class E-Commerce Customer Service Experience
Michael Pace, Principal
The Pace of Service
Guide to Creating an Effective IT Division: Reflections of an Outgoing CIO
Michael Grimm, Vice President, Information Technology
Sub-Zero Group, Inc.
AI Will Give You Marketing Super Powers, Not Eliminate Your Job
Loren McDonald, Marketing Evangelist
IBM Watson Marketing
Reducing Lead Times From Product Inception to Final Delivery, Lands’ End’s Journey
Mike Perrotti, Vice President, Strategic Operations and Sourcing
Lands' End
3:35–4:45 pm
CLOSING KEYNOTE | EXHIBITION HALL, LAKE LEVEL
3:35–4:35 pm
Closing Keynote
Where You Look is Where You'll Go
Noelle Pikus Pace, 2014 Olympic Silver Medalist and Author
4:35–4:45 pm
Raffle

*Please note times are subject to change.

Download the UWEBC Annual Conference app to personalize your own agenda with the track sessions, strategic briefings and sponsor booths that you don't want to miss.


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Video On Demand Partner


University of Wisconsin-Madison

Center for Professional and Executive Development

Kohl's Center for Retailing


Engineering Professional Development

Office of Business Engagement


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Contact Lori Wilson, Marketing and Communications Director
lori.wilson@wisc.edu | 608-890-2449