7:30-8:30 am
Continental Breakfast, Registration, Networking
8:30-9:30 am
OPENING KEYNOTE | EXHIBITION HALL A, LEVEL 1
8:30-8:40 am
Conference Welcome and Opening Remarks
Dr. Raj Veeramani, Robert Ratner Chair Professor, UW-Madison
 Founder & Executive Director, UWEBC & UWEBI
8:40-9:30 am 2017 UWEBI Distinguished Fellow Award Presentation and Opening Keynote
Data Dreams: Creating Customer Value in a Data Driven World
T.K. Rengarajan, Corporate Vice President, AI and Research, Microsoft
9:30–10:20 am
NETWORKING & STRATEGIC BRIEFINGS
9:45–10:10 am

Strategic Briefings | Level 4
10:20 am–
12:20 pm
CUSTOMER SERVICE TRACK

Lecture Hall
INFORMATION TECHNOLOGY TRACK

Ballroom B and C
MARKETING
TRACK

Ballroom A
SUPPLY CHAIN MANAGEMENT TRACK

Ballroom D
10:20–10:25 am Track Introduction
Roger Paulson, Practice Director, UWEBC
Track Introduction
Cavinda Caldera, Practice Director, UWEBC
Track Introduction
Dawn Meier, Practice Director, UWEBC
Track Introduction
Wayne Thompson, Practice Director, UWEBC
10:25–11:00 am Thriving in an Always-On World
Brad Cleveland,
Senior Adviser, Author
ICMI
Driving Enterprise Transformation with Technology
Scott Vifquain,
Senior Vice President, Technology
Kohl's Department Stores
Brand Marketing in a Digital Age
Paula Kroening,
North America Partner Lead
Google
State of Logistics and Crowdsourced Network Optimization
Balika Sonthalia,
Vice President
A.T. Kearney
11:05–11:40 am Backstage at the Customer Experience
Kathleen Peterson,
Chief Vision Officer
PowerHouse Consulting
The Customer-Focused Digital Transformation Journey
Eric LeVin,
Vice President and Chief Technology Officer of AdvantEdge Analytics
CUNA Mutual Group
Marketing GPS: How to Measure Each Point in Your Customer Journey
Jennifer Polk,
Research Director
Gartner
Changes in Retail and Walmart’s Supplier Impact in Wisconsin
Joe Quinn,
Senior Director, Public Affairs and Government Relations
Walmart
11:45 am–12:20 pm From Cost Center to Value Center — Maximizing the ROI of Customer Care
Jeff Rumburg,
Managing Partner
MetricNet
Driving Infrastructure Innovation at Lands' End
Karl Richards,
Senior Director of Infrastructure and Information Security
Lands' End
The Future of Brand Marketing is DIY
Sara Meaney,
Managing Director
BVK
Supply Chain Transformation, Key Drivers in the Journey
Mark Hersh,
Director, Supply Chain Strategy
The Clorox Company
12:20–1:30 pm
Lunch and Table Topics | Exhibition Hall A, Level 1

Table Topics: Join peers in a casual discussion at tables dedicated to the following topics:
  • Artificial Intelligence and Your Organization – Hosted by SAP
  • Success and Challenges Using Public Cloud – Hosted by AHEAD
  • The Role of Process Automation in Customer Service – Hosted by EDCi
  • Transformational Productivity Initiative – Hosted by WMEP
  • Balancing Security vs. Collaboration and Productivity – Hosted by BlackBerry
  • Digital Marketing Strategy and Tools – Hosted by Skyline Technologies
  • How to Create a Security Strategy – Hosted by Fortinet
  • IoT’s Impact on Your Organization – Hosted by SAP
1:30 pm–
2:50 pm
CUSTOMER SERVICE TRACK
INFORMATION TECHNOLOGY TRACK
MARKETING
TRACK
SUPPLY CHAIN MANAGEMENT TRACK
1:35–2:10 pm Reducing Customer Uncertainty in a Multichannel Environment
Peter Slease,
Principal Advisor
CEB
Managing IT in a Multi-Speed Environment: The New Reality
Antony D'Cruz,
Execution Focused Senior IT Leader
Go Boldly: Rebranding Through the Power of Real Life Stories
Michelle Dauchy,
Chief Marketing Officer
Mercury Marine
Achieving an Integrated Supply Chain
Erika Murguia,
Supply Chain Analytics and Strategy Leader
Cummins Inc.
2:15– 2:50 pm Making It Effortless
Joe Langer,
Director, Global Planning and Support
Schneider
A New Approach to Delivering Technology Solutions at WPS Health Solutions
Chris Cashell,
Senior Vice President Business Unit Services
WPS Health Solutions
The Crisis All Content Marketers Face and How to Mitigate It
Marsha Lindsay,
Chair and Chief Strategist
Lindsay, Stone & Briggs
Purchasing to Optimize Inventory, Improve Service Levels and Free Up Cash
Tim Gray,
Managing Director
Prophit Systems
2:50–3:40 pm
NETWORKING & STRATEGIC BRIEFINGS
3:05–3:30 pm

Strategic Briefings | Level 4
3:40–4:45 pm
CLOSING KEYNOTE | EXHIBITION HALL A, LEVEL 1
3:40–4:40 pm
Closing Keynote
High Risk Into High Reward: Lessons in Leadership
Carey Lohrenz, First Female F-14 Tomcat Fighter Pilot in the U.S. Navy
Author of The Wall Street Journal Best-seller, "Fearless Leadership: High-Performance Lessons from the Flight Deck"
4:40-4:45 pm
Raffle

*Please note times are subject to change.


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