Analytics   |   Innovation   |   Supply Chain   |   Workplace Wellbeing


The Analytics Master Class will explore both the foundational elements of the analytic process (from data to decisions) as well as examine the human-side of analytics and the collaboration between people, data, algorithms and products.

Part 1 – The Analytic Foundation of Intelligence
Professor Daniel Bauer
Wisconsin School of Business

The ability to interpret, analyze and leverage data for driving business decisions is becoming increasingly important. This session starts with an overview of the complete analytics process going from data to decisions, covering descriptive, predictive and prescriptive techniques. Daniel then will showcase this process and a selection of visualization, machine learning and optimization techniques in the context of a live case study using the R statistical programming environment. Part 1 closes with an interactive discussion on the challenges, dangers and opportunities provided by these new technologies.

About Daniel »

Daniel Bauer joined the Wisconsin School of Business faculty in June 2018 as an Associate Professor in the Department of Risk and Insurance. Professor Bauer’s research interests are at the interface of actuarial science, quantitative finance and insurance economics.

John leePart 2 – The Human-Side of Analytics
Professor John D. Lee
Industrial and Systems Engineering

The human-side of analytics requires we match the purpose of analytics with the needs of the people it serves. Serving people with data-driven and algorithm-centric design includes addressing the unique characteristics of behavioral data, such as the need to consider representative sampling, adaptation and grouped data. Further, we must examine the collaboration between the people using data science to create data and algorithm-driven products. The human side of analytics is discussed in two case studies, Stitchfix and Uber.

About John »

Professor John Lee's research focuses on the safety and acceptance of complex human-machine systems by considering how technology mediates attention. This research is grounded in conceptual and computational models of human-technology interaction. Applications include trust in technology, telehealth, advanced driver assistance systems and driver distraction.


The Innovation Master Class will explore design thinking and your creative mindset, the role of hands-on prototyping with emerging technologies for creating innovative products, and the business model for opportunity co-creation and organizational outcomes.

Michelle KwasnyPart 1 – Design Thinking and Your Creative Mindset
Michelle Kwasny, Director of Masters of Science in Design + Innovation
School of Human Ecology

We can be so laser-focused on delivering on objectives and measuring impact, that we may not stop to take stock of whether there are more innovative ways to deliver on our objectives, or if our goal has evolved. Using the process of human-centered design, specifically analogs, extremes and empathy experiences, can help broaden our view and allow us to gain inspiration where we least expect it. Your takeaway lies in getting reliable access to the creative mindset when facing ambiguous challenges or threats to the future of your businesses.

About Michelle »

Michelle Kwasny is the Academic Director of the Masters of Science in Design + Innovation. With a background in behavioral psychology, human-computer interaction and user experience, Michelle is passionate about bringing human-centered design to some of the toughest challenges we face today—those in our cities and schools. Michelle believes that students have the power to change the world and is excited to bring the designers toolkit and mindset to the University of Wisconsin, Madison.

Prior to UW, Michelle spent 8 years at IDEO, a global design and innovation company, leading design research and strategy on a portfolio of work focused on service design in public sector and education. She has lectured on the topic of design thinking and innovation at Harvard, MIT, Dartmouth and Berklee College of Music. Michelle holds a Master’s degree in Human-Computer Interaction from Georgia Tech in Atlanta, Georgia, and a Bachelor’s degree in Psychology from Indiana University in Bloomington, Indiana.

Lennon RodgersPart 2 – Case Study: Designing the Badger Shield (COVID-19 Personal Protective Equipment)  
Lennon Rodgers, Director of Grainger Engineering Design Innovation Lab
College of Engineering
Before the pandemic, Lennon spent his days helping students design and build anything in UW’s Makerspace, but with a single email, he was drafted into the personal protective equipment (PPE) making force. A few days later, local partners delivered the first 1,000 Badger Shields to UW Health. Less than a month later, the design was picked up by manufacturers around the world, who estimate they can produce more than 2 million shields each day. Attendees of this session will takeaway the power of a prototype to test and learn.

About Lennon »

Lennon Rodgers oversees a set of design and fabrication facilities, programs and courses within the College of Engineering. This includes the Makerspace (rapid prototyping), TEAM-Lab (precision machining, fee for service job-shop), Kohler Visualization Studio (virtual reality, 3D scanning and data visualization) and a set of engineering shop facilities used by Student Organizations. He also created and help run the Cross Disciplinary Design and Innovation initiative. These facilities together are over 50,000 ft^2, run by 11 professional full-time staff and ~60 part-time student staff.

Part 3 – The Business Model in Practice  
Adam J. Bock, Adjunct Faculty
Wisconsin School of Business

The fundamental myth about business models is this idea that you can craft a business model on paper and then evaluate it and know whether a company is going to succeed or not. A business model in practice requires you to identify underlying assumptions that you have about the opportunity or the business or the organization — making those assumptions explicit. Your next step is to create the experiments that will tell you whether the business model is viable. Your takeaway lies in finding the true and compelling way to explain — to employees, partners, investors, customers or suppliers — that true story that shows why your business model works.

About Adam »

Adam Bock is an award-winning academic, serial entrepreneur and experienced strategy consultant. Adam has co-authored three books on business models and entrepreneurship. He has published more than 20 peer-reviewed articles and book chapters. He was a strategy consultant with Michael Porter’s Monitor Group, serving clients such as AT&T, Hewlett-Packard, Heineken and the State of California. Adam co-founded four university spin-outs in the life sciences: Nerites Corporation, Stratatech Corporation, Virtual Incision Corporation and Cellular Logistics. He served as CFO of all four ventures and interim CEO of two of the companies. He has served on organizational Boards and mentors entrepreneurs around the world.

Adam provides executive education and coaching in strategy, entrepreneurship, and innovation through the Center for Professional & Executive Development at the Fluno Center. His CPED clients include international pharmaceutical companies, global consumer packaged goods businesses, regional and national technology companies, and state government entities. He has taught courses on strategy, entrepreneurship and innovation at universities around the world. He has also developed a series of online entrepreneurship courses in use in the UK and the US.

Adam is a Fellow of the UK Higher Education Academy. He was selected as a Member of the Royal Society of Edinburgh Young Academy in 2012. Adam served on the World Entrepreneurship Forum (Lyon, France) from 2011-2013. Adam holds bachelors’ degrees in Aeronautical Engineering and Quantitative Economics from Stanford University, an MBA from the University of Wisconsin-Madison, and a Ph.D. in Innovation and Entrepreneurship from Imperial College London.

Supply Chain

The Supply Chain Master Class tackles the foundational thinking of supply chain dynamics, efficiency and resilience, the promise of analytics and optimization, and the challenges looking forward in these turbulent times.

Pete LukszysPart 1 – Supply Chain Resilience: Learning from COVID-19  
Pete Lukszys, Senior Lecturer and Director of Applied Projects, Grainger Center for Supply Chain Management
Wisconsin School of Business
From global shortages of PPE to empty grocery store shelves and growing lines at local food pantries, the pandemic has shown us that supply chains are only as resilient as their weakest link. Traditional models focus on avoiding, containing and stabilizing supply chain disruptions, but COVID-19 has forced businesses, local nonprofits and universities to think beyond this. This session will cover what short-term actions organizations are taking today to make their supply chains and businesses more resilient.

About Pete »

Pete Lukszys is senior lecturer and director of applied projects for the Grainger Center for Supply Chain Management at the Wisconsin School of Business. Peter currently teaches several courses in the undergraduate and full-time MBA programs. Peter developed courses in logistics and Enterprise Resource Planning (ERP) systems that he teaches as part of the supply chain management curriculum.

Pete brings deep industry experience to the classroom. He worked at Abbott Laboratories and EMD Chemicals, the North American affiliate of MERCK, KGaA where he held the positions of senior director supply chain management, director of global logistics and SAP project leader. In his role as SAP project leader, he led the team responsible for implementing a SAP system across six US sites. At Abbott Laboratories, he completed a two-year management development program and held positions in inventory planning, plant supervision and financial analysis. Peter has served as a supply chain consultant and expert witness, advising organizations in the agriculture, automotive, biotech, defense, healthcare, logistics and wind energy industries.

Pete is APICS certified in production and inventory control. He received an MBA in supply chain management and a BS in industrial engineering from the University of Wisconsin-Madison.

Justin BoutilierPart 2 – Forecasting and Optimization Challenges Ahead
Professor Justin Boutilier
Industrial and Systems Engineering

COVID-19 has been particularly disruptive to medical supply chains and many other industries as well. These disruptions have exposed weaknesses and led to calls for improved supply chain resiliency. Improving supply chain resiliency requires both improved data visibility and the ability to leverage that data. In this talk, we will draw on key lessons from surging demand for medical supplies that has given rise to a new type of “pop-up” supply chain and new online matching platform for coordinating supply and demand for medical face shields.

About Justin »

Justin Boutilier is an Assistant Professor in Industrial and Systems Engineering at the University of Wisconsin – Madison. His research focuses on combining optimization and machine learning to improve the quality, access and delivery of healthcare in a variety of settings. He is particularly interested in global health projects involving emergency response and disease screening/management, and he has ongoing projects in Bangladesh, India, Kenya and Indonesia. Justin received his B.Sc. in Mathematics and Statistics from Acadia University, and his Ph.D. in Operations Research from the University of Toronto. Prior to joining the University of Wisconsin, he was a postdoctoral associate with the Humanitarian Supply Chain Lab and the Center for Transportation and Logistics at MIT.

Workplace Wellbeing

The Workplace Wellbeing Master Class will examine both the foundational elements of wellbeing and human flourishing and the organizational potential of leading inclusively to become for effective, just and influential.

Stephanie WagnerPart 1 – Foundations for a Healthy Mind: Finding Balance, Cultivating Resilience
Stephanie Wagner, Trainer and Program Specialist
Healthy Minds Innovations, Inc.

This Healthy Minds Master Class is focused on the topic of wellbeing, to help you develop skills to enhance resilience and find balance at work and home. During this experiential session you will learn about the four pillars of a healthy mind, gain skills to bolster resilience and flourishing, and gain a high level understanding of the scientific foundations for wellbeing. You will leave the Master Class having experienced several different techniques to start training your mind, along with tips to apply them at work.

About Stephanie »

Stephanie Wagner is an accredited health and well-being coach (NBC-HWC), meditation teacher, group fitness instructor (NETA-CGEI), and wellness educator with a master’s degree in Integrative Health and Well-Being Coaching from the University of Minnesota’s Center for Spirituality and Healing.

Stephanie’s passion for holistic well-being started with an interest in meditation that led her to study with some of the world’s most renowned teachers like Yongey Mingyur Rinpoche, Tsoknyi Rinpoche, Sharon Salzberg, and Jetsun Khandro Rinpoche. Stephanie is inspired to bring mindfulness practice to as many people as possible and does this through her work as a trainer with Healthy Minds Innovations and as a facilitator with a global meditation community.

Part 2 – Becoming an Inclusive and Influential Leader  
Binnu Palta Hill, Assistant Dean for Diversity and Inclusion
Wisconsin School of Business

Managers have a direct impact on engagement and performance of their team members. Research shows that leaders who practice inclusive leadership can nurture cohesive teams with lower turnover and higher performance than their counterparts. In this session, we will examine the signature traits of an inclusive leader, including the mindset and behaviors that enable us to become more effective, just and influential.

About Binnu »

Binnu Palta Hill is the Assistant Dean for Diversity and Inclusion at the Wisconsin School of Business (WSB). Prior to joining WSB in 2006, she spent over ten years in the UW System teaching, consulting and designing programming that enhances inclusion by leveraging strategic leadership and organizational cultural dexterity. A distinguishing factor in her approach is the combination of academic research and lived experience to dissect core issues related to identity differences. This approach is apparent in the Diversity Lunch and Learn Series she founded in 2010. These discussion forums on topics such as race, gender and politics, have grown significantly over the last nine years and average a monthly attendance of 175 participants. Ms. Hill also teaches inclusive leadership in the Wisconsin MBA Programs.

In May 2015, Binnu represented WSB at the White House as Wisconsin became one of the first business schools to commit to best practices for increasing opportunities in business for women and preparing a culturally competent 21st century workforce. She has also served on a number of advisory boards such as the WI Governor’s Youth Summit, Information Technology Academy and the Wisconsin Center for Investigative Journalism. In recognition for her contributions to UW-Madison and the Madison community, she was awarded the UW-Madison Outstanding Woman of Color award in spring 2017. In fall 2017, Binnu was selected to participate in UW-Madison’s Kauffman Seminar for Leadership Development and received the WSB Innovation Award. Most recently, the far-reaching impact of Binnu’s work was recognized with the 2018 Wisconsin Alumni Association Leadership Award.

Binnu has been a guest speaker at over 50 conferences throughout the United States and in Europe, including the National Conference on Race and Ethnicity (NCORE), Women and Leadership Symposium, AACSB International Diversity Forum, Changing Demographics, and All-State’s The Power of Diversity Conference. She has presented to over two dozen corporations including American Family Insurance, All State, Cooper Robertson, Forward Service Corporation, Grant Thornton, M3 Insurance and the QTI Group. Her engagements range from one-hour keynotes to recurrent hands-on workshops on topics such as the impact of diverse identities on workplace interactions, conflict resolution, negotiation, employee engagement, innovation and consciously cultivating inclusion through inclusive leadership. Her work on "Building Inclusive Business Cultures" has been featured in The Capital Times and Biz Education.

Binnu holds a Master of Business Administration degree. She also holds a Certification in the Foundations of NeuroLeadership and is a certified administrator of Intercultural Development Inventory (IDI), a premier cross-cultural assessment program to measure and enhance inclusion.

Master Class Details
When: 1:00-3:00 pm
Thursday, September 24, 2020

Where: Virtual – Registrants will recieve information on how to access the conference, including the Master Classes, the week before the event.

Registration for the conference includes access to the Master Classes. You do not need to register separately or sign up ahead of time for the Master Class you plan to attend.


Download the UWEBC Annual Conference app for all of the details you need to know to prepare for the event, including personalizing your own agenda with the master class that you don't want to miss.

The CONFERENCE At a Glance

Your two-day Business Best Practices & Emerging Technologies Conference virtual experience is packed with content:

Thursday, September 24
8:30-9:00 am Registration and Networking
9:00-10:00 am Opening Session and Keynote
10:00-10:35 am Networking & Strategic Briefings
(Strategic Briefings are from 10:00 to 10:20 am)
10:35 am -12:30 pm Track Sessions
12:30-3:00 pm Networking & Master Classes
(Master Classes are from 1:00-3:00 pm)
Friday, September 25
8:30-9:00 am Registration and Networking
9:00-9:30 am Opening Session
9:30-10:00 am Networking & Strategic Briefings
(Strategic Briefings are from 9:30 to 9:50 am)
10:00-11:15 am Track Sessions
11:15 am-12:00 pm Closing Session and Keynote
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