The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Meeting 

Content for the Attention Economy 
May 08, 2019 09:00 AM - 03:00 PM 
Explore content strategies to stand out with consumers who are saturated with digital content competing for their attention. 

Today’s consumer is inundated with digital noise from a multitude of marketing and social messaging. There’s only one problem; attention doesn’t scale. As a marketer, you need to know how to stand out and win when consumers have to streamline choices to make sense of it all.

We’ll help you hone your content approaches by understanding today’s buyer psychology & how to engage this distracted, emotionally-driven, visual-based culture. A few of the areas we’ll explore in-depth include:

  • Neuromarketing
  • Psychographic targeting
  • Emotional brand experiences
  • Story-telling
  • Personalized video

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

Gordon Dining and Event Center, Second Floor 
Events Team, 608-262-1145, 

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2018 Highlights

Over the last year, the Marketing Peer Group had numerous insightful meetings for our members to take away proven, actionable ideas from recognized thought leaders and professional peers.

Check out some of the inspiring presentations, innovative strategies and best practices from the marketing 2018 learning events. More »

2019 Marketing Events At a Glance

January 15 B2B Marketing SIG Meeting
March 27 Marketing Peer Group Meeting
April 18 E-Retailer SIG Meeting
May 8 Marketing Peer Group Meeting
May 22 B2B Marketing SIG Meeting
June 13 Marketing Peer Group Meeting
July 17 Marketing Peer Group Meeting
August 28 E-Retailer SIG Meeting
September 24 UWEBC Business Best Practices & Emerging Technologies Conference
November 5 Marketing Peer Group Meeting
December 12 B2B Marketing SIG Meeting
*Event dates and topics subject to change.

More details and the full year »

Chris MurrayQuestions about the Marketing practice? Contact Marketing Practice Director Chris Murray at or 608-265-3299.

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