The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Hybrid Meeting 

Leveraging Employee Ambassadors on Social Media 
July 12, 2022 09:00 AM - 02:00 PM 
Maximize your brand voice with authenticity and authority 

Employee advocacy is one of the most effective ways to boost your public image and employee engagement.

Why? Because your employees are already posting about you. Half of all employees share content from or about their employer on social media, and 33% of all employees do so without any prompting.

There is a particular group of employee influencers that are in a unique position to advocate for your brand: subject matter experts. Your organization’s subject matter experts, or SMEs, are key to promoting and strengthening not only the company brand, but also its employer brand.

Increased brand authority and reach --When your employees have thousands of social media followers eager to read their thoughts, or when your people speak at conferences or appear on industry podcasts, the company benefits as well. This expands brand reach and grows brand authority, which makes sense since your company employs the very people who are authorities in their respective fields.

Improved employer brand and better recruitment --Today your employer brand, or your company’s reputation, is crucial for success. When potential employees see that your company invests in its employees, elevates them as thought leaders, and allows them to build their personal brands, they’ll be more likely to apply for a position at your organization in the hopes of becoming your next subject matter expert.

Join us to explore:

  • Aligning employee and brand interests to maximize social media activation
  • Training employees to be effective storytellers
  • Maximizing social media opportunities that align with customer journeys
  • Understanding the power of extending your brand’s reach
  • Scaling and structuring your employee advocacy program
  • Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

    Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

    Enhance your experience by downloading the Events App on your mobile device.

UW-Madison Pyle Center (in-person); EventsAir (virtual) 
Events Team, , 

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