The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Meeting 

E-commerce Strategies 
March 13, 2018 09:00 AM - 03:00 PM 
What are the key e-commerce strategies to consider for meeting customer demands and driving sales? 

Living in the digital age means that people are continuing to do more of their researching and purchasing online. According Forrester’s Online Retail Forecast, “Online sales will account for 17% of all US retail sales by 2022, up from a projected 12.7% in 2017”. As businesses continue to optimize their e-commerce strategies, all industries must recognize the shift of customer expectations and the importance of reaching customers with the product assortment they demand. For B2B and B2C organizations, it is critical to incorporate emerging trends that support your digital presence and grow your business.

This meeting will focus on member companies sharing best practices for e-commerce strategies. It will be a day of collaborative learning opportunities to compare and share expertise with members through presentations, peer-to-peer discussion, and case-study examples. Topics for discussion will include:

Jason Rottier, Director of Business Development – eCommerce at Menasha Corporation, will share success strategies he has used to drive e-commerce sales and brand equity across many fast growing online categories.

Nicole Westenberger, Vice President, E-commerce and Marketing at Brady Corporation, will explore e-commerce marketplace options as efficient and effective strategies for product assortment expansion.

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

Gordon Dining and Event Center, Second Floor 
Betsy Golomski, 608-262-1145, 

A Message from Your Practice Director

I hope 2018 is off to a great start for you! Here at the UWEBC, a new year seemed like an appropriate time for a new name for our peer group that more appropriately reflects the content we explore and the people who participate in our conversations.

We live in a digital age where we reach our audience through multiple channels every day. Digital and multichannel are core to marketing, not separate from marketing. In addition, we as marketers include many different types of skill sets (such as analytics, product, brand, strategy and design). Therefore, moving forward, the Web & Multichannel Peer Group will be known as the Marketing Peer Group.

We look forward to seeing you at our upcoming meetings in 2018!


Connect & Collaborate

LinkedInGet immediate access to your peers in our LinkedIn Marketing group. Members only.

M2M AdvisingLink directly to other members for in-depth benchmarking and discussion on specific business issues. Learn more, or start the process now with this form. Members only.


Over the last year, the Marketing Peer Group had numerous insightful meetings for our members to take away proven, actionable ideas from recognized thought leaders and professional peers.

Check out some of the inspiring presentations, innovative strategies and best practices from the marketing 2017 learning events. More »

© 2000-2018 UW E-Business Consortium, University of Wisconsin-Madison. All rights reserved. Site credits»