The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Web Meeting 

Mastering Your Social Media Strategy 
May 13, 2020 09:00 AM - 12:00 PM 
Master your social strategy with insights on program audits, influencer marketing, paid social and the latest platform trends that can help enhance your brand and offerings. 

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, the May 13 Peer Group meeting will be held via web only to allow our members a convenient and safe way to attend.

Social media constantly changes. Newer platforms, like TikTok, Houseparty and Yobu, are gaining steam every day. While more established platforms, like Facebook, Instagram and Reddit, are tweaking offerings and rules of engagement. Hear from our experts on how to keep up and ultimately master your social strategy.

Our webcast will cover two key areas:

  • Organic Social – In the first half of our event, hear how member companies Sargento and Associated Bank approached and grew their social presence and programs.
  • Paid Social – In the second half, learn from well-known social experts on how to best leverage Facebook, Instagram and LinkedIn paid advertising.

Your presenters will include:

  • Jasmine Riedemann, Social Media Manager, Sargento Foods
  • Stephanie Bray and Meagan Lichtenwalner, Social Media Specialists, Associated Bank
  • Susan Wenograd, CMO, Aimclear
  • Eric Southwell, Chief Advertising Officer, Supreme Optimization  
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2019 Highlights

Over the last year, the Marketing practice area had numerous insightful meetings for our members to take away proven, actionable ideas from recognized thought leaders and professional peers.

Check out some of the inspiring presentations, innovative strategies and best practices from the marketing 2019 learning events. More »

2020 Marketing Practice Area Events At a Glance

February 13 Marketing Peer Group Meeting
April 15 Product Management SIG Meeting
May 13 Marketing Peer Group Meeting
June 9 B2B Marketing SIG Meeting
July 22 Marketing Peer Group Meeting
August 5 E-Retailer SIG Meeting
September 24 UWEBC Business Best Practices & Emerging Technologies Conference
October 15 Product Management SIG Meeting
November 3 Marketing Peer Group Meeting
December 9 B2B Marketing SIG Meeting
*Event dates and topics subject to change.

More details and the full year »

Chris MurrayQuestions about the Marketing practice? Contact Marketing Practice Director Chris Murray at or 608-265-3299.

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