The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Web Meeting 

Website Usability and User Experience 
May 12, 2021 09:00 AM - 12:00 PM 
This meeting will be held via web only. 

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

We will explore current UX and UI projects with a few member organizations as Member Spotlight presentations. Members will share motivations for their current projects, how they are going about implementing as well as metrics they will use to measure impact.

Events Team, , 

Connect & Collaborate

LinkedInGet immediate access to your peers in our LinkedIn Marketing group. Members only.

M2M AdvisingLink directly to other members for in-depth benchmarking and discussion on specific business issues. Learn more, or start the process now with this form. Members only.

2021 Marketing Practice Area Upcoming Events At a Glance

March 10 Marketing Peer Group Web Meeting
April 13 Product Management SIG Web Meeting
May 12 Marketing Peer Group Web Meeting
June 9 B2B Marketing SIG Web Meeting
*Event dates and topics subject to change.

More details»

Chris MurrayQuestions about the Marketing practice? Contact Roger Paulson at or 608-261-1161.

© 2000-2021 UW E-Business Consortium, University of Wisconsin-Madison. All rights reserved. Site credits»