The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Meeting 

Design and Conversion Optimization 
March 27, 2019 09:00 AM - 03:00 PM 
Discover the latest user experience and visual design trends with a focus on optimizing email, web site, and landing page engagement and conversion. 

Artificial intelligence and social may get all the buzz, but your web site and email programs deliver the goods. Take care of the channels that take care of you. Add life to your tried and true web sites, email programs and landing pages with current best practices and optimization techniques. Join us to:

• Explore the latest visual design trends users love

• Brush up on current UX best practices for improving usability and engagement

• Learn conversion tips and tricks from industry pros

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

Gordon Dining and Event Center, Second Floor 
Events Team, 608-262-1145, 

Connect & Collaborate

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2018 Highlights

Over the last year, the Marketing Peer Group had numerous insightful meetings for our members to take away proven, actionable ideas from recognized thought leaders and professional peers.

Check out some of the inspiring presentations, innovative strategies and best practices from the marketing 2018 learning events. More »

2019 Marketing Events At a Glance

February 12 Marketing Peer Group Meeting
March 27 Marketing Peer Group Meeting
April 18 E-Retailer SIG Meeting
May 8 Marketing Peer Group Meeting
June 13 B2B Marketing SIG Meeting
July 17 Marketing Peer Group Meeting
August 28 E-Retailer SIG Meeting
September 24 UWEBC Business Best Practices & Emerging Technologies Conference
November 5 Marketing Peer Group Meeting
December 12 B2B Marketing SIG Meeting
*Event dates and topics subject to change.

More details and the full year »

Chris MurrayQuestions about the Marketing practice? Contact Marketing Practice Director Chris Murray at or 608-265-3299.

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