The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Meeting 

Mastering Your Social Media Strategy 
May 13, 2020 09:00 AM - 03:00 PM 
Master your social strategy by learning how audit your program, set a content plan, avoid risks, explore influencer marketing and discover the latest platforms and social apps that can help enhance your brand and offerings. 

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Intro: 2-3 sentences: Why are we focusing on this topic? What makes it worthwhile? Possible answers: This meeting is focusing on learning about a new/emerging technology or business practice/strategy and its implications. This meeting is focusing on learning/sharing of best practices of an important business challenge. If theme can't be captured with a focus on emerging technologies or best practices, it should be stated in a clear concise manner.

Highlights: 2-3 sentences or bulleted list to highlight featured speakers, case studies, meeting structure, etc. (Update as meeting planning progresses).

Takeaways: Concluding section: “Why should you attend? What can I expect to take away?” Bulleted list:

  • Key issues/questions that will be discussed.
  • Or what attendee can expect to take from mtg.
Can also be a final sentence that summarizes overall theme and most valuable takeaway.

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

Gordon Dining and Event Center, Second Floor 
Events Team, 608-262-1145, 

Connect & Collaborate

LinkedInGet immediate access to your peers in our LinkedIn Marketing group. Members only.

M2M AdvisingLink directly to other members for in-depth benchmarking and discussion on specific business issues. Learn more, or start the process now with this form. Members only.

2019 Highlights

Over the last year, the Marketing practice area had numerous insightful meetings for our members to take away proven, actionable ideas from recognized thought leaders and professional peers.

Check out some of the inspiring presentations, innovative strategies and best practices from the marketing 2019 learning events. More »

2020 Marketing Practice Area Events At a Glance

February 13 Marketing Peer Group Meeting
March 4 E-Retailer SIG Meeting
April 15 New Product Development and Innovation SIG Meeting
May 13 Marketing Peer Group Meeting
June 9 B2B Marketing SIG Meeting
July 22 Marketing Peer Group Meeting
September 24 UWEBC Business Best Practices & Emerging Technologies Conference
October 15 New Product Development and Innovation SIG Meeting
November 3 Marketing Peer Group Meeting
December 9 B2B Marketing SIG Meeting
*Event dates and topics subject to change.

More details and the full year »

Chris MurrayQuestions about the Marketing practice? Contact Marketing Practice Director Chris Murray at or 608-265-3299.

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