The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Web Meeting 

Strengthening Your Marketing Leadership 
November 10, 2020 09:00 AM - 12:00 PM 
Improve how you lead and manage a successful marketing organization or team. We'll discuss strategies to address culture, talent, team structures, collaboration, operations and more. 

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

More details coming soon!

Events Team, , 

Connect & Collaborate

LinkedInGet immediate access to your peers in our LinkedIn Marketing group. Members only.

M2M AdvisingLink directly to other members for in-depth benchmarking and discussion on specific business issues. Learn more, or start the process now with this form. Members only.

2019 Highlights

Over the last year, the Marketing practice area had numerous insightful meetings for our members to take away proven, actionable ideas from recognized thought leaders and professional peers.

Check out some of the inspiring presentations, innovative strategies and best practices from the marketing 2019 learning events. More »

UPCOMING 2020 Marketing Practice Area Events At a Glance

August 5 E-Retailer SIG Web Meeting
UWEBC Business Best Practices & Emerging Technologies Conference
October 15 Product Management SIG Web Meeting
November 3 Marketing Peer Group Web Meeting
December 9 B2B Marketing SIG Web Meeting
*Event dates and topics subject to change.

More details and the full year »

Chris MurrayQuestions about the Marketing practice? Contact Roger Paulson at or 608-261-1161.

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