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Marketing Peer Group Virtual Meeting 

Leveraging Employee Ambassadors on Social Media 
July 12, 2022 09:00 AM - 12:00 PM 
Maximize your brand voice with authenticity and authority 
Details»
Description:

*** This meeting will be virtual-only without an in-person meeting option ***

Employee advocacy is one of the most effective ways to boost your public image and employee engagement.

Why? Because your employees are already posting about you. Half of all employees share content from or about their employer on social media, and 33% of all employees do so without any prompting.

There is a particular group of employee influencers that are in a unique position to advocate for your brand: subject matter experts. Your organization’s subject matter experts, or SMEs, are key to promoting and strengthening not only the company brand, but also its employer brand.

Increased brand authority and reach --When your employees have thousands of social media followers eager to read their thoughts, or when your people speak at conferences or appear on industry podcasts, the company benefits as well. This expands brand reach and grows brand authority, which makes sense since your company employs the very people who are authorities in their respective fields.

Improved employer brand and better recruitment --Today your employer brand, or your company’s reputation, is crucial for success. When potential employees see that your company invests in its employees, elevates them as thought leaders, and allows them to build their personal brands, they’ll be more likely to apply for a position at your organization in the hopes of becoming your next subject matter expert.

In what is sure to be referred to as "The Lollapalooza" of employee ambassador programs, we will hear from the amazing Sarah Goodall, founder of Tribal Impact, followed by a case study from one the most industry-recognized employee advocacy programs (still confirming), anchored by a panel discussion from your fellow members.

Join us to explore:

  • Aligning employee and brand interests to maximize social media activation
  • Training employees to be effective storytellers
  • Maximizing social media opportunities that align with customer journeys
  • Understanding the power of extending your brand’s reach
  • Scaling and structuring your employee advocacy program

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Agenda Items:
8:30 AM Optional Networking
  Please join us a little early to meet some of your professional peers who share your learning mindset. It's casual. We promise. For virtual attendees our new Marketing Community Hub offers networking in the tab labelled "Peer Networking".
9:00 AM Opening Remarks
 
9:15 AM Icebreaker
 
9:30 AM Guest Presentation - 10 Things that Top Advocacy Programs Do Well
  Sarah Goodall, founder for Tribal Impact, will share best practices from her many years of helping international clients build and scale their employee advocacy programs.
10:15 AM Break
 
10:25 AM Case Study -- Scaling Employee Advocacy Programs
  We will have a guest whose company regularly ranks as the on of the top employee advocacy programs share their insights on scaling and maintaining an impactful employee advocacy program. Learn from their mistakes and how they've refined their approach over the years as their company has experienced significant growth.
11:10 AM Member Panel Discussion
  We will explore tips and tricks from some of your fellow Consortium members. Learn what your peers have tried, what has worked, and what hasn't worked as they built out their social advocacy programs.
11:35 AM Breakout Discussion Groups
 
12:00 PM Adjourn
 
 
Contact:
Events Team, , events@uwebc.wisc.edu 

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