The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Meeting 

MarTech - Evolving Your Marketing Stack and Technology Capabilities 
November 05, 2019 09:00 AM - 03:00 PM 
Improve your marketing technology capabilities with an in-depth look at new tools, ways to better use existing tools and improving your relationship with the IT department. 

Understanding, and buying, marketing technology can be overwhelming. MarTech has exploded in the past five years, with over 7,000 solutions now available in the marketing landscape alone. With so many new choices, it's hard to keep up. But we can help. We're dedicating a day to making you a more informed technology user and buyer by giving you time with experts and peers to learn about technology trends and tools.

You'll hear from thought leaders on:

  • Marketing technology trends - what solutions, and categories of solutions, are in and out of favor and who are the best new players on the scene
  • Buying decision frameworks - gain insights and roadmaps for how to make complex technology decision

    Along with great presentations, you'll also have a chance to learn from peers by spending time with:

    • Dedicated platform user groups (e.g. Adobe, Salesforce, Oracle, IBM, Microsoft, Hubspot and more) to explore modules, or learn new use cases, that maximize where you've already invested
    • Peers who have used or tested new tools to help you make new buying decisions
    • A panel of marketing technologists to gain insights and lessons on how to improve relations with your most important ally - the IT department
    Don't miss our last big event of the year. This will help better position you for success in 2020.

Participate in Customizing the Agenda: Help shape the agenda – and maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This are highly interactive sessions, so come prepared to share your questions, challenges and insights!

Webcast Available: Can't make it in-person, then join our webcast. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions and network. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with a webcast link a week before the meeting.

Gordon Dining and Event Center, Second Floor 
Events Team, 608-262-1145, 

Connect & Collaborate

LinkedInGet immediate access to your peers in our LinkedIn Marketing group. Members only.

M2M AdvisingLink directly to other members for in-depth benchmarking and discussion on specific business issues. Learn more, or start the process now with this form. Members only.

2018 Highlights

Over the last year, the Marketing Peer Group had numerous insightful meetings for our members to take away proven, actionable ideas from recognized thought leaders and professional peers.

Check out some of the inspiring presentations, innovative strategies and best practices from the marketing 2018 learning events. More »

2019 Marketing Events At a Glance

January 15 B2B Marketing SIG Meeting
March 27 Marketing Peer Group Meeting
April 18 E-Retailer SIG Meeting
May 8 Marketing Peer Group Meeting
May 22 B2B Marketing SIG Meeting
June 13 Marketing Peer Group Meeting
July 17 Marketing Peer Group Meeting
August 28 E-Retailer SIG Meeting
September 24 UWEBC Business Best Practices & Emerging Technologies Conference
November 5 Marketing Peer Group Meeting
December 12 B2B Marketing SIG Meeting
*Event dates and topics subject to change.

More details and the full year »

Chris MurrayQuestions about the Marketing practice? Contact Marketing Practice Director Chris Murray at or 608-265-3299.

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