The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Web Meeting 

Approaches to Leading and Managing a Marketing Team Today 
November 10, 2020 09:00 AM - 12:00 PM 
Gain new ideas for enhancing the impact of your team by learning about the approaches of marketing leaders from fellow UWEBC member companies. 

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

The rapid pace of change concerning customer buying behaviors and preferences – aspects of which have been accelerated by the pandemic situation – has created an imperative for marketing leaders at every level to reassess where their teams focus effort and how work gets done. An increasing "need for speed" is prompting a move toward fit-for-purpose operating models characterized by flatter organizations, faster information flows, more cross-functional collaboration, increased agility and flexible ways of working. How are you as the leader of a team responding to the current moment?

Please join us for this live web session during which you'll have the opportunity to learn about strategies and practices marketing team leaders are employing to organize and manage their teams. From team structure design, to talent acquisition and development, to project and process management, to collaboration methods, we'll share and explore approaches that have proven to be effective for marketing leaders today. (After clicking the Register for Webcast button, you'll be offered the opportunity to submit questions you would like to pose to our speaker and panel discussion participants. Please do that, as we would like to ask as many of your questions as we can!)

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2019 Highlights

Over the last year, the Marketing practice area had numerous insightful meetings for our members to take away proven, actionable ideas from recognized thought leaders and professional peers.

Check out some of the inspiring presentations, innovative strategies and best practices from the marketing 2019 learning events. More »

UPCOMING 2020 Marketing Practice Area Events At a Glance

August 5 E-Retailer SIG Web Meeting
UWEBC Business Best Practices & Emerging Technologies Conference
October 15 Product Management SIG Web Meeting
November 3 Marketing Peer Group Web Meeting
December 9 B2B Marketing SIG Web Meeting
*Event dates and topics subject to change.

More details and the full year »

Chris MurrayQuestions about the Marketing practice? Contact Roger Paulson at or 608-261-1161.

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