The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Web Meeting 

Leveraging Analytics to Gain a Clearer Picture of Marketing Effectiveness 
March 10, 2021 09:00 AM - 12:00 PM 
More details coming soon! 

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.


Events Team, , 

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2021 Marketing Practice Area Upcoming Events At a Glance

March 10 Marketing Peer Group Web Meeting
April 13 Product Management SIG Web Meeting
May 12 Marketing Peer Group Web Meeting
June 9 B2B Marketing SIG Web Meeting
*Event dates and topics subject to change.

More details»

Chris MurrayQuestions about the Marketing practice? Contact Roger Paulson at or 608-261-1161.

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