The E-Retailer Special Interest Group comprises companies whose dominant share of product sales and company revenue comes from online direct marketing.

Companies participating in the E-Retailer SIG share a similar business model. This enables in-depth discussion of business processes and practices, business performance, online tactics, and technology challenges. Participation is by invitation only and limited to B2C or B2B companies whose dominant share of product sales and company revenue comes from online direct marketing.

Please contact Interim Marketing Practice Director Roger Paulson for more information.

Next Meeting

E-Retailer Special Interest Group Web Meeting 

It's Spring! Coming out of Hibernation 
May 27, 2021 09:00 AM - 11:00 AM 
Should start with a verb and answer question "what value will I get from attending this meeting?" Don't delete what is after this sentence. This meeting will be held via web only. 
Details»
Description:

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

With a new Marketing Practice Director onboard we will use this meeting as a roundtable discussion to catch-up and address top-of-mind issues member organizations are addressing.

Participate in Customizing the Agenda: Help shape our presentation content – and maximize its relevance for you – by suggesting topics of interest when you register.

 
Contact:
Events Team, , events@uwebc.wisc.edu 

Participating Companies

  • American Girl
  • Brady Corporation
  • Colony Brands
  • Demco
  • Foot Locker
  • Harley-Davidson
  • J.J. Keller & Associates
  • Kohl's
  • Lands' End
  • Mason Companies
  • Rocket Industrial
  • Wm. K. Walthers, Inc.
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