Product Management Special Interest Group

Glean leading practices and learnings to enhance product management capabilities, product marketing operations and product marketplace success.

The Product Management Special Interest Group (SIG) is a practice-sharing community for product management professionals and product innovation leaders. It provides a forum to explore best practices for bringing new products to market or developing and enhancing existing products, and is open to all physical goods and services members seeking to improve their current product portfolios.

Spanning several sessions, this SIG will provide a valuable opportunity for participants to:

  • Discuss topics of shared interest related to product management at a deeper level.
  • Compare approaches for addressing shared challenges.
  • Discover new ideas and best practices for product management capabilities, product marketing operations and product marketplace success.

Participation in the Product Management SIG is reserved for professionals from UWEBC member companies with a responsibility in managing key phases of the product life cycle. Roles may vary by meeting topic. If you would like to learn more about the Product Management SIG, please review the SIG’s charter document and/or contact UWEBC Marketing Practice Director Bill Carrier at bill.carrier@uwebc.wisc.edu or 608-265-3299.

Read the Product Managment SIG charter document»

Product Management Special Interest Group Web Meeting 

Does Your Company Have a Platform Strategy? Perhaps it Should 
September 23, 2021 09:00 AM - 11:30 AM 
Learn what it takes to implement a bold, transformative vision for a marketplace platform. This meeting will be held via web only. 
Details»
Description:

In the past decade, digital platforms have significantly reorganized markets and industries and redefined the dynamics of value creation and competition. Given that platforms are dominated by tech giants like Apple, Google, Amazon, Facebook, and Microsoft it is natural for the average company to question how they can possibly compete.  Companies are being forced to rethink longstanding business models.

How might your organization harness the network effects within your industry? Companies are now looking beyond just selling products and services to building networked ecosystems that enable others — including their customers, suppliers, and partners — to create value.

To better understand this new competitive reality and discover best practices, we will hear from Adam Gerety, VP of Platform Operations at Jewelers Mutual regarding their new platform, Zing. We will also hear from Xometry’s Greg Paulsen, Director of Application Engineering on building a roadmap for technology and partnerships. Xometry is a manufacturing services platform of 5,000 suppliers building parts from prototyping and production.

The bottom line: Whether motivated by fear of being left behind or thirst for new opportunities, the platform play is here to stay.

We will explore:

  • What investments in partnerships and ecosystems are required to make a platform strategy a reality?
  • How might you think about your company’s culture and the transition to a platform company?
  • How your company’s expertise, strong relationships with customers, and willingness to collaborate can generate new revenue streams in the form of data-fueled “smart” services.

Participate in Customizing the Agenda: Help shape our presentation content – and maximize its relevance for you – by suggesting topics of interest when you register.

 
Agenda Items:
9:00 AM Opening Remarks and Plan for the Morning
 
9:15 AM Member Practice Spotlight -- Jewelers Mutual Group's Zing Platform
  Adam Gerety, Vice President of Platform Operations, will discuss how their new platform, Zing, was conceived and brought to life. We will explore how the modular approach to the design of the Zing platform enables rapid iteration and learning. Adam will share how Jewelers Mutual thinks about services, partners and customers on the platform.
9:55 AM A Look at Xometry -- a Manufacturing Services Platform
  Greg Paulsen will discuss the genesis of the Xometry platform offering manufacturing services to design engineers and product manufacturers. He will discuss the unique requirements of a platform for services exploring the customer journey from quote requests, to production updates, shipping and payment. We will discuss how the organization selected which services to offer on the platform, how they were prioritized, and how they went about signing-up service partners.
10:25 AM Break
 
10:35 AM Breakout Session
 
10:55 AM Breakout Group Report Out
 
11:15 AM Closing Remarks and Wrap-Up
 
11:30 AM Adjourn
 
 
Contact:
Events Team, , events@uwebc.wisc.edu 

Steering Committee

© 2000-2021 UW E-Business Consortium, University of Wisconsin-Madison. All rights reserved. Site credits»