Product Management Special Interest Group

Glean leading practices and learnings to enhance product management capabilities, product marketing operations and product marketplace success.

The Product Management Special Interest Group (SIG) is a practice-sharing community for product management professionals and product innovation leaders. It provides a forum to explore best practices for bringing new products to market or developing and enhancing existing products, and is open to all physical goods and services members seeking to improve their current product portfolios.

Spanning several sessions, this SIG will provide a valuable opportunity for participants to:

  • Discuss topics of shared interest related to product management at a deeper level.
  • Compare approaches for addressing shared challenges.
  • Discover new ideas and best practices for product management capabilities, product marketing operations and product marketplace success.

Participation in the Product Management SIG is reserved for professionals from UWEBC member companies with a responsibility in managing key phases of the product life cycle. Roles may vary by meeting topic. If you would like to learn more about the Product Management SIG, please review the SIG’s charter document and/or contact UWEBC Interim Marketing Practice Director Roger Paulson at or 608-261-1161.

Read the Product Managment SIG charter document»

Product Management Special Interest Group Web Meeting 

Emerging from the Pandemic- Product Management in Disruptive Times 
May 05, 2021 09:00 AM - 12:00 PM 
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The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

The pandemic led to an unprecedented consumption shock that upended long-standing consumer habits. But what happens once the pandemic is over?

The pandemic will leave lasting marks on consumer behavior as long-standing habits – more spending on services, greater digital adoption, and more time and money spent out of home—have been interrupted, accelerated, or reversed. These shifts will be felt for some time and continue to shape consumer choices long after the pandemic is over.

Many companies responded with agility to unprecedented disruption within the markets they serve. New products and services were created with a great sense of urgency and outside of the boundaries of traditional planning processes. Many companies have been forced to accelerate investment in e-commerce and expand their capabilities such as customer delivery. .

John Kenneth Galbraith famously said of forecasting, "There are two kinds of forecasters: those who don’t know, and those who don’t know they don’t know.” We will set aside prognostications for the post-pandemic future. Instead, we explore how we might lead our organizations to be more resilient and innovative with our planning processes. Our responses to the pandemic can inform our future.


  • What has our organization’s response to the Covid pandemic revealed about our employees, our processes, and how we serve markets?
  • In what ways has our organization become more resilient, agile, and innovative?
  • How will we integrate these lessons into our approach to product management and/or corporate planning processes?

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Events Team, , 

Steering Committee

Kristi Jankowski
Executive Vice President - Innovation
Sargento Foods

Chris Kolbe
Vice President Marketing and Product Management
Enerpac Tool Group

Toni Rossi
Vice President Marketing

Rebecca Seiler
Product Marketing Manager – Innovation
Sub-Zero Group, Inc.

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