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The Sales Focus Area is a collaborative learning community focused on improving the effectiveness of the sales function. The Sales Focus Area operates as a Special Interest Group (SIG) that addressses one topic at a time.

At the start of each SIG, a steering committee defines a topic, and then interested participants meet for a predetermined number of sessions to take a “deep dive” into the topic by sharing and discussing key issues, challenges and successful practices. The current SIG is the Inside Sales Special Interest Group.

If you would like to learn more about the Inside Sales SIG or have a topic to suggest for a future SIG, please contact Practice Director Roger Paulson at roger.paulson@wisc.edu or 608-261-1161.

Inside Sales Special Interest Group

Glean new ideas and practices to improve your inside sales organization's performance.

The Inside Sales SIG is a collaborative learning community for leaders of inside sales organizations to compare and discuss strategies, methods, processes and tools to improve effectiveness and efficiency.

Over the course of several sessions, participants will engage in discussions with peers at other companies on a range of topics (chosen by participants).The SIG will also serve as a network of inside sales managers that participants can leverage as a knowledge resource on an ongoing basis.

This SIG is for UWEBC members who manage inside sales organizations. For the purposes of this group, inside sales is defined as a team of sales professionals that interacts with customers primarily by telephone and/or other virtual channels (vs. calling on customers in the field) and whose primary function is to generate sales from new customers or grow/retain sales with existing customers.

The Inside Sales SIG recently had their last meeting in a series of eight.

Read the Inside Sales SIG charter document»

Participating Companies

  • Bemis Company, Inc.
  • BizLab
  • Brady Corporation
  • CREE
  • CUNA Mutual Group
  • Endries International
  • Hospira
  • Imperial Supplies
  • InPro Corporation
  • J.J. Keller & Associates
  • Lands' End
  • Master Lock
  • ORBIS Corporation
  • Palmer Johnson Power Systems
  • Promega Corporation
  • Schneider
  • Snap-on
  • Springs Window Fashions
  • TDS Telecom

Steering Committee

Tom Fromm

Tom Fromm
Senior Regional Sales Director
InPro Corporation

Zach Hockin

Zach Hockin
Inside Sales Manager
Master Lock

Kate Johannesen

Kate Johannesen
Inside Sales Manager

Imperial Supplies Logo

Travis VanLannen
Director, Contact Center Regionals
Imperial Supplies

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