Validating strategies and achieving operational excellence through the UWEBC's peer-to-peer learning among leading Wisconsin companies for 20 years.


Since 1998, the UWEBC has brought together executives, managers and senior practitioners from leading Wisconsin companies to learn from each other. Four Wisconsin governors have recognized the UWEBC as a model of university-industry collaboration advancing the competitiveness of Wisconsin business and the health of Wisconsin's economy.

We focus our efforts on four areas critical to a diverse range of businesses: marketing, information technology, supply chain management and customer service. Membership resources are open and available to executives and managers in all areas of your company. Below is a brief description of our four main offerings.

Already a member? Find out how to access member-only web content here.

Peer-to-Peer Communities of practice

  • We hold more than 40 professionally facilitated peer-to-peer collaborative learning offerings a year.
  • UWEBC events are a trusted and noncommercial space.
  • Peer Groups are a unique form of professional development at an exceptional value. Managers and senior practitioners take away proven, actionable ideas from recognized thought leaders and professional peers. Most Peer Group meetings are also webcast online. More»
  • Special Interest Groups (SIGs) bring together members with a shared interest in a specific topic for in-depth discussion over several meetings. More»
  • Executive Retreats are invitation-only events connecting top decision-makers from leading companies for interactive discussions of emerging trends, business challenges, and strategic insights. More»

Member advising example Research and Advisory Services

  • Research and Advisory Services features coordinated collaboration with selected member companies on your company-specific issues. More»
  • UWEBC LinkedIn Groups deliver quick and relevant access to other members' knowledge. More than 1,000 members have joined the UWEBC Linkedin Groups. More»

Web Content


  • Member companies have access to all UWEBC content.
  • Recordings of meetings are available shortly after the meeting and emailed to registrants as well as posted on the website.
  • New in 2022: Recordings are also available in each practice area's Community Hub! Not sure what the Community Hub is? Ask us!

Annual Conference


Distinguished executive panel from 2021 conference

Each year the UWEBC hosts the Business Best Practices & Emerging Technologies Conference, the premier learning event for Wisconsin business leaders.

The conference features a stellar lineup of industry leaders, authors and experts in concurrent tracks in customer service, information technology, marketing and supply chain management.

Join us in person at the 2022 conference! It will be held at the Monona Terrace and also available virtually on September 20, 2022.

Pictured: Our distinguished executive panel from the 2021 virtual conference.

Beth de Garcia photographInterested in becoming a member? Contact Beth de Garcia, Membership and Corporate Sales Director, for more information at 608-265-0645 or beth.degarcia@uwebc.wisc.edu.

Quick Contacts

Executive Director: Dr. Raj Veeramani, raj.veeramani@uwebc.wisc.edu, 608-262-0861

Director: Doug Barton, doug.barton@uwebc.wisc.edu,
608-890-1052

Membership and Corporate Sales Director: Beth de Garcia, beth.degarcia@uwebc.wisc.edu,
608-265-0645

Customer Service Practice Director Emeritus: Roger Paulson, roger.paulson@uwebc.wisc.edu,
608-261-1161

Customer Service Practice Director: Matthew Cone, matthew.cone@uwebc.wisc.edu, 608-263-0635

Information Technology Practice Director: Heidi Rozmiarek, heidi.rozmiarek@uwebc.wisc.edu,
608-890-1291

Marketing Practice Director: Bill Carrier, bill.carrier@uwebc.wisc.edu, 608-265-3299

Supply Chain Management Practice Director: Jenny Patzlaff, jenny.patzlaff@uwebc.wisc.edu,
608-890-1298

Events Coordinator: Pema Bhutia, pema.bhutia@uwebc.wisc.edu, 608-262-5566

Marketing Specialist: Taryn Johnson, taryn.johnson@uwebc.wisc.edu, 608-262-1476

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