Validating strategies and achieving operational excellence through the UWEBC's peer-to-peer learning among leading Wisconsin companies for 20 years.


Since 1998, the UWEBC has brought together executives, managers and senior practitioners from leading Wisconsin companies to learn from each other. Four Wisconsin governors have recognized the UWEBC as a model of university-industry collaboration advancing the competitiveness of Wisconsin business and the health of Wisconsin's economy.

We focus our efforts on four areas critical to a diverse range of businesses: marketing, information technology, supply chain management and customer service. Membership resources are open and available to executives and managers in all areas of your company. Below is a brief description of our four main offerings.

Already a member? Find out how to access member-only web content here.

Peer-to-Peer Communities of practice

  • We hold more than 40 professionally facilitated peer-to-peer collaborative learning offerings a year.
  • UWEBC events are a trusted and noncommercial space.
  • Peer Groups are a unique form of professional development at an exceptional value. Managers and senior practitioners take away proven, actionable ideas from recognized thought leaders and professional peers. Most Peer Group meetings are also webcast online. More»
  • Special Interest Groups (SIGs) bring together members with a shared interest in a specific topic for in-depth discussion over several meetings. More»
  • Executive Retreats are invitation-only events connecting top decision-makers from leading companies for interactive discussions of emerging trends, business challenges, and strategic insights. More»

Member advising example Research and Advisory Services

  • Research and Advisory Services features coordinated collaboration with selected member companies on your company-specific issues. More»
  • UWEBC LinkedIn Groups deliver quick and relevant access to other members' knowledge. More than 1,000 members have joined the UWEBC Linkedin Groups. More»

Web Content

  • Member companies have access to all UWEBC content.
  • Event content is webcast and simultaneously with the live event. Then recordings are posted as Mediasite presentations with rich video, audio and slides all in one browser window. See sample»
  • Digest materials, culled from event presentations, member company case studies and consortium research, are published regularly. Designed to be shared within departments and companies, digest materials provide quick insights with links to more resources.  More»

Rich Karlgaard speaking at 2018 UWEBC conferenceAnnual Conference

Each year the UWEBC hosts the Business Best Practices & Emerging Technologies Conference, the premier learning event for Wisconsin business leaders.

The conference features a stellar lineup of industry leaders, authors and experts in concurrent tracks in customer service, information technology, marketing and supply chain management.

Rich Karlgaard, a futurist and publisher with Forbes Media, (pictured), spoke at the 2018 event.

The 2020 conference will be held virtually on Thursday, September 24 and Friday, September 25.

Beth de Garcia photographInterested in becoming a member? Contact Beth de Garcia, Membership and Corporate Sales Director, for more information at 608-265-0645 or beth.degarcia@wisc.edu.

Quick Contacts

Executive Director: Dr. Raj Veeramani, raj.veeramani@wisc.edu, 608-262-0861

Director: Doug Barton,
doug.barton@wisc.edu, 608-890-1052

Membership and Corporate Sales Director: Beth de Garcia, beth.degarcia@wisc.edu, 608-265-0645

Customer Service Practice Director: Roger Paulson, roger.paulson@wisc.edu, 608-261-1161

Marketing Practice Director: Chris Murray, chris.murray@wisc.edu, 608-265-3299

Supply Chain Management Practice Director: Wayne Thompson, wayne.thompson@wisc.edu,
608-890-1298

Member Services and Events Director: Jen Anderson, jen.anderson@wisc.edu, 608-890-1406

Member Services and Events Coordinator: Alyssa Greiber, alyssa.greiber@wisc.edu, 608-262-1145

Marketing and Communications Specialist: Nicole Lipp, nicole.lipp@wisc.edu, 608-262-1476

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