Validate strategies and achieve operational excellence through the UWEBC's peer-to-peer learning among leading Wisconsin companies.

Since 1998, the UWEBC has brought together executives, managers and senior practitioners from leading Wisconsin companies to learn from each other. Three Wisconsin governors have recognized the UWEBC as a model of university-industry collaboration advancing the competitiveness of Wisconsin business and the health of Wisconsin's economy.

We focus our efforts on four areas critical to a diverse range of businesses: marketing, information technology, supply chain management, and customer service. Membership resources are open and available to executives and managers in all areas of your company. Below is a brief description of our four main offerings.

Already a Member? Find out how to access member-only web content here.

Peer-to-Peer Communities of practice

  • Our core collaborative-learning offerings.
  • 40+ professionally faciliated meetings per year.
  • Trusted and non-commercial.
  • Peer Groups are a unique form of professional development at an exceptional value. Managers and senior practitioners take away proven, actionable ideas from recognized thought leaders and professional peers. More»
  • Special Interest Groups (SIGs) bring together members with a shared interest in a specific topic for in-depth discussion over several meetings. More»
  • Executive Retreats are invitation-only events connecting top decision-makers from leading companies for interactive discussions of emerging trends, business challenges, and strategic insights. Executive Retreats are reserved for member companies with annual revenues of $800 million or more. More»

Marissa Mayer speaking at 2010 UWEBC conferenceAnnual Conference

Each year the UWEBC hosts the Business Best Practices & Emerging Technologies Conference, the premier learning event for Wisconsin business leaders.

The conference features a stellar lineup of marketing, supply chain, and IT experts. Yahoo! CEO Marissa Mayer (pictured), was the keynote speaker at the 2010 event.

Member-to-Member Collaboration

  • M2M Advising features coordinated collaboration with selected member companies on your company-specific issues.
  • UWEBC LinkedIn groups deliver quick and relevant access to other members' knowledge. Nearly 900 people from member companies are enrolled.
  • More»

Company Projects

  • Rigorous analysis and practical recommendations addressing real business needs.
  • Applied research heft of UW-Madison. Teams composed of UW faculty, UWEBC staff, and student assistants.
  • More»

Web Content

  • Member companies have access to all UWEBC content.
  • Meeting presentations recorded and posted in Mediasite rich media, with video, audio, and slides all in one browser window. See sample»
  • Best Practice Reports and Key Takeaway Checklists regularly published. Content derived from UWEBC events and research. More»

Beth de Garcia photographInterested in becoming a member? Contact Beth de Garcia, Member Relations Director, for more information at 608-265-0645 or

Quick Contacts

Executive Director: Dr. Raj Veeramani,, 608-262-0861

Member Relations Director: Beth de Garcia,, 608-265-0645

Managing Practice Director and Customer Service Practice Director: Roger Paulson,, 608-261-1161

Information Technology Practice Director: Cavinda Caldera,, 608-890-1291

Marketing Practice Director: Dawn Meier,, 608-265-3299

Supply Chain Management Practice Director: Wayne Thompson,,

Research and Education Director: Alfonso Gutierrez,, 608-262-5690

Member Services and Events Manager: Jen Anderson,, 608-890-1406

Member Services and Events Coordinator: Betsy Golomski,, 608-262-1145

Marketing and Communications Manager: Lori Wilson,, 608-890-2449

Marketing and Communications Specialist: Nicole Lipp,, 608-262-1476

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