Get validated ideas and proven practices culled from industry and member-company sources with UWEBC reports.

Below are UWEBC publications dating back to 2006. They present informed opinions, checklists, and calculators to help you make informed business decisions in a broad range of focus areas. Key Takeaway Checklists and executive summaries are available to all. Full reports are available to UWEBC members only.

    2014
  • Web & Multichannel Marketing
    • Measuring Marketing's Influence with Cross-Channel Data Attribution Modeling

      The ability to better understand the digital experience of customers requires that we measure multiple touch points with our digital assets and piece together information from many data sources. This recent Best Practice Report summarizes how to measure marketing's influence with cross-channel data attribution.

      PDF FileSummary PDF FileMembers Only Full Report
      2013
    • Web & Multichannel Marketing
      • Reaching Consumers in a Multi-Device Environment: Strategies for Digital Marketing

        A sharp increase in use of mobile devices, tablets, and smartphones is changing how consumers interact with digital media and experience brands. Using several different types of devices with more interactions in many different settings, consumers are less apt to distinguish digital as a separate marketing channel.

        PDF FileSummary PDF FileMembers Only Full Report
      2011
    • Sales Operations
      • How to Implement an Effective Sales Process and Make It Stick

        This Best Practice Report is 10 pages of actionable ideas and tactics that will help companies design, implement, and sustain an effective sales process. Authored by Roger Paulson, UWEBC Practice Director, and Matt Herkenhoff, formerly a UW-Madison student.

        PDF FileSummary PDF FileMembers Only Full Report
    • Supply Chain Management
      • Spotlight on Supply Chain Process Improvement Initiatives

        Key takeaways culled from the comments of attendees at the January 2011 Supply Chain Management Peer Group Meeting.

        PDF FileKey Takeaway Checklist
    • Web & Multichannel Marketing
      • Facebook & Twitter: Best Practices, ROI, Case Studies

        Key takeaways culled from the tweets of attendees at the January 2011 Web & Multichannel Marketing Peer Group Meeting.

        PDF FileKey Takeaway Checklist
      2010
    • Customer Service
      • Knowledge Management in the Contact Center

        Key takeaways culled from the comments of attendees at the Oct. 20 Customer Service Peer Group Meeting.

        PDF FileKey Takeaway Checklist
    • Information Technology
      • IPv4 Address Exhaustion and the Transition to IPv6

        Key takeaways culled from the comments of attendees at the Oct. 27 Information Security & Infrastructure Peer Group Meeting.

        PDF FileKey Takeaway Checklist
    • Marketing
      • Social Listening

        Key takeaways culled from the comments of attendees at the Aug. 5 Web & Multichannel Marketing Peer Group Meeting.

        PDF FileKey Takeaway Checklist
      • Integration of Social Media and E-mail

        Key takeaways culled from the comments of attendees at the Nov. 11 Web & Multichannel Marketing Peer Group Meeting.

        PDF FileKey Takeaway Checklist
    • Sales Operations
      • Social Media in B2B Sales: Impacts and Opportunities

        Key takeaways culled from the comments of attendees at the Dec. 16 Sales Operations Peer Group Meeting.

        PDF FileKey Takeaway Checklist
      • Aligning Sales Operations with Sales Strategy

        Key takeaways culled from the comments of attendees at the Sept. 16 Sales Operations Peer Group Meeting.

        PDF FileKey Takeaway Checklist
    • Supply Chain Management
      • Selecting and Using Metrics to Manage Logistics Performance

        Key takeaways culled from the comments of attendees at the June 25 Supply Chain Management Peer Group Meeting.

        PDF FileKey Takeaway Checklist
      • Speaking "CFO" to Corporate Finance

        Key takeaways culled from the comments of attendees at the Nov. 19 Supply Chain Management Peer Group Meeting.

        PDF FileKey Takeaway Checklist
    • Back to Top
      2009
    • Information Technology
      • Green IT: Opportunities and Leading Practices

        Because technology has a disproportionate affect on sustainability, Green IT has become an important and widely discussed topic. Armed with the results of research sponsored by CUNA Mutual, we address Green IT in-depth in this report.

        PDF FileSummary PDF FileMembers Only Full Report
      • Enterprise E-mail Security Best Practice Guidelines

        E-mail is both the lifeblood of business communications and a potential source of crippling liabilities. This report details 10 best practices that can help companies to assess and strengthen their e-mail security.

        PDF FileSummary PDF FileMembers Only Full Report
    • Sales Operations
      • Improving Sales & Marketing Alignment

        Identify the causes of dis-alignment between these two critical functions, and learn how to bring them together to improve efficiency and revenues. Includes a helpful assessment scale from Harvard Business Review and leading practices for improvement.

        PDF FileSummary PDF FileMembers Only Full Report
    • Web & Multichannel Marketing
      • Best Practices in E-mail Marketing

        E-mail has become a powerful and high-ROI marketing tool instantly delivering value to the customer. A 2008 Direct Marketing Association study found that e-mail marketing ROI averages $45 for every dollar spent. In this era of tight budgets and rising inbox clutter, this report can help marketers run effective and efficient e-mail campaigns.

        PDF FileSummary PDF FileMembers Only Full Report
    • Back to Top
      2008
    • Supply Chain Management
      • Calculate and Compare the Total Cost of Acquiring a Part Domestically vs. Overseas

        A fully functioning, multi-worksheet Excel financial tool that calculates and compares total cost of a current, domestic part source with a potential overseas source. Calculates impact on cash flow resulting from your inputs on the differences in material, logistics, inventory and other costs.

        PDF FileExecutive Summary PDF FileMembers Only Full Decision Tool
    • Web & Multichannel Marketing
      • Choosing the Right Website Search Tool: An Overview of Best Practice Guidelines

        This report describes a structured approach (including a RFI questionaire template) for selection and evaluation of a search tool for your company's Website.

        PDF FileExecutive Summary PDF FileMembers Only Full Report
    • Back to Top
      2007
    • Customer Service
      • SEO Best Practices

        This checklist will help educate readers about the fundamentals of search engine optimization and provide tactics to improve a website's ranking on the list of natural (unpaid) search results returned by many popular search engines.

        PDF FileExecutive Summary PDF FileMembers Only Full Report
    • Information Technology
      • Combating Identity Theft: Leading Practices for Credit Unions

        This report provides a detailed list of steps leading to identity theft and fraud at credit unions. Best-practice countermeasures make this Best Practice Tool a valuable aid in reviewing information security and authentication practices.

        PDF FileFull Report
    • Web & Multichannel Marketing
      • Designing Websites for Accessibility: An Overview of Best Practice Guidelines

        The report outlines best practice guidelines to be followed in creating an accessible Website design. Information on Web accessibility assessment procedures, tools and an accessibility compliance checklist is provided. Report also includes an interview with Dr. Gregg Vanderheiden, a world renowned authority on accessibility issues, and Director of the UW Trace R&D Center.

        PDF FileExecutive Summary PDF FileMembers Only Full Report
      • SEO Best Practices

        This checklist will help educate readers about the fundamentals of search engine optimization and provide tactics to improve a website's ranking on the list of natural (unpaid) search results returned by many popular search engines.

        PDF FileExecutive Summary PDF FileMembers Only Full Report
    • Back to Top
      2006
    • Supply Chain Management
      • Transportation Management Best Practices

        This paper highlights the growing importance of transportation management and discusses recent changes in the market and how these changes have affected manufacturers. The paper also provides a summary of best practices to address these challenges. This paper is useful for those who outsource all their transportation needs and for those who own their fleet.

        PDF FileSummary PDF FileMembers Only Full Report
    • Web & Multichannel Marketing
      • Corporate Blogging Best Practices

        This paper describes the different types of corporate blogs and their applications; lists best practices for running one's own corporate blog and for managing how your company is represented on others' blogs; examines case studies exploring successful and unsuccessful corporate blogging attempts; and contains a glossary of specialized terms found in the blogging community.

        PDF FileTable of Contents PDF FileMembers Only Full Report
      • Top Ten Website Speed Optimization Tips

        Website speed optimization continues to provide significant improvements for any company's online presence and can have a large impact on its e-business initiatives. This paper outlines ten of the most effective tips for improving your website's speed and performance. The tips are organized into three basic categories including image, website design, and HTML code optimization.

        PDF FileTable of Contents PDF FileMembers Only Full Report
    • Back to Top

Interested in Becoming a Member?

Beth de Garcia photographContact Beth de Garcia, Member Relations Director, for more information at 608-265-0645 or beth.degarcia@wisc.edu.

Quick Contacts

Executive Director: Dr. Raj Veeramani, raj.veeramani@wisc.edu, 608-262-0861

Member Relations Director: Beth de Garcia, beth.degarcia@wisc.edu, 608-265-0645

Managing Practice Director and Customer Service Practice Director: Roger Paulson, roger.paulson@wisc.edu, 608-261-1161

Information Technology Practice Director: Cavinda Caldera, cavinda.caldera@wisc.edu, 608-890-1291

Marketing Practice Director: Dawn Meier, dawn.meier@wisc.edu, 608-265-3299

Supply Chain Management Practice Director: Wayne Thompson, wayne.thompson@wisc.edu,
608-890-1298

Research and Education Director: Alfonso Gutierrez, alfonso.gutierrez@wisc.edu, 608-262-5690

Member Services and Events Manager: Jen Anderson, jen.anderson@wisc.edu, 608-890-1406

Member Services and Events Coordinator: Betsy Golomski, betsy.golomski@wisc.edu, 608-262-1145

Marketing and Communications Manager: Lori Wilson, lori.wilson@wisc.edu, 608-890-2449

Marketing and Communications Specialist: Nicole Lipp, nicole.lipp@wisc.edu, 608-262-1476

© 2000-2017 UW E-Business Consortium, University of Wisconsin-Madison. All rights reserved. Site credits»