All UWEBC staff members possess extensive
experience in their respective fields of expertise.
Dr. Raj Veeramani
Raj Veeramani, PhD
Founder and Executive Director, UW E-Business Consortium and UW E-Business Institute
Professor, College of Engineering & School of Business
raj.veeramani@uwebc.wisc.edu | 608-262-0861
View Raj's profile on  LinkedIn

Dr. Raj Veeramani is the Robert Ratner Chair Professor at the University of Wisconsin-Madison with joint appointments in the College of Engineering and the Wisconsin School of Business. He is the Executive Director and founder of the UW E-Business Consortium, established December 1998, and the campus-wide UW E-Business Institute, established October 2003.

Dr. Veeramani is an internationally recognized scholar, educator and business advisor. His expertise runs deep in several areas of business: e-business strategy, supply chain management, RFID technology and applications, IT-business alignment and building customer-centered organizations. Dr. Veeramani is recognized for his practical, real-world perspective. His work has embodied active collaboration with leading companies in a variety of industries, helping them develop e-business strategies and implementation roadmaps.

Dr. Veeramani received his PhD and MS degrees in Industrial Engineering from Purdue University and his BS degree in Mechanical Engineering from the Indian Institute of Technology, Madras. He joined the University of Wisconsin–Madison's faculty in 1992.

Doug Barton
Doug Barton, MBA
Director
doug.barton@uwebc.wisc.edu | 608-890-1052
View Doug's profile on  LinkedIn

As the Director, Doug Barton leads the UWEBC team to implement strategies to achieve operational excellence. He also oversees the development of new and expanded ways to serve our members' evolving needs for talent and organizational capability development, including leveraging the synergies between UWEBC and other UW-Madison campus units.

With more than 30 years of experience, Doug brings a diverse background working with and leading mission-driven and values-rich companies, including senior leadership positions at UBIX.AI and IBM.

Doug has spoken at industry and IBM conferences around the globe and local venues on topics ranging from design thinking, entrepreneurship, disruptive technology and innovation.

Doug holds a BA from the University of Wisconsin-Madison and an MBA from Kellogg at Northwestern University.

Beth de Garcia
Beth de Garcia, MBA
Membership and Corporate Sales Director
beth.degarcia@uwebc.wisc.edu | 608-265-0645
View Beth's profile on  LinkedIn

As the Membership and Corporate Sales Director, Beth oversees the planning and execution of strategies for the consortium's growth and development, as well as member engagement in UWEBC offerings. Beth has a wealth of knowledge and managerial experience across multiple industries including finance, insurance, supply chain software and telecommunications. Prior to joining the UWEBC, Beth was the Manager of Alternate Channels at TDS Telecom, where she was responsible for the development of the company's alternate residential sales channels on a national level.

Beth holds an MBA degree from Cardinal Stritch University and a BA in Business Management from Alverno College, with a minor in Computer Science.

A. Roger Paulson
Roger Paulson, MBA, CME
Customer Service Practice Director
roger.paulson@uwebc.wisc.edu | 608-261-1161
View Roger's profile on  LinkedIn

Roger Paulson directs the UWEBC's Customer Service practice area.

Roger brings 15 years of diverse business experience to the UWEBC, including eight years as the top marketing and sales leader for an architectural coatings manufacturer and four years as a project consultant for a customer satisfaction measurement firm. His professional background also includes serving for four years as a facilitator for the Minnesota CEO Roundtables and Wisconsin Small Business Development Center's PeerSpectives programs. Both are innovative organizations that facilitate business improvement by providing experience-sharing forums for CEOs and presidents.

Roger holds an MBA in management from the University of St. Thomas in Minneapolis, a BA from the University of Wisconsin-Madison, a Supply Chain Leadership Certificate from UW-Madison School of Business Executive Education and a Certified Marketing Executive (CME) accreditation conferred by Sales and Marketing Executives International.

Bill Carrier
Bill Carrier
Marketing Practice Director
bill.carrier@uwebc.wisc.edu | 608-265-3299
View Bill's profile on  LinkedIn

Bill Carrier leads the UWEBC's Marketing practice area.

Bill Carrier is the Marketing Practice Director. Before joining the UWEBC team, Bill gained a plethora of knowledge of marketing and leadership practices in his career. His work has ranged from change management, process redesign, project management, consulting, to even creating his own e-commerce software company. Bill attended Northwestern University for undergraduate studies and earned an MBA at the Kellogg School of Management at Northwestern University.

Bill helps the UWEBC work with members on their journey to create world-class marketing campaigns that connect with their customers and drive profitable revenue.

Jenny Patzlaff
Jenny Patzlaff
Supply Chain Management Practice Director
jenny.patzlaff@uwebc.wisc.edu | 608-890-1298
View Jenny's profile on  LinkedIn

Jenny is an experienced cross-functional team leader and 20+ year supply chain veteran. She has a passion for data transparency, solving supply chain problems, and promoting a team culture of collaboration and continuous learning. Jenny spent seventeen years at Target Corporation in various supply chain roles including Inventory Management, International and Domestic Logistics, Global Trade Compliance, Data Product Management, and Supply Chain Program Management. She then moved back to Wisconsin as Director of Strategic Initiatives for RateLinx, a logistics software development company where she helped customers reduce freight costs and improve Ship, Track and Pay data visibility. Jenny graduated from the University of Wisconsin-Madison and is also a Licensed Customs Broker.

Heidi Rozmiarek
Heidi Rozmiarek
Information Technology Practice Director
heidi.rozmiarek@uwebc.wisc.edu | 608-890-1291
View Heidi's profile on  LinkedIn

As the IT Practice Director, Heidi Rozmiarek leads the technology practice of the UWEBC. She works with member companies to ensure education, research, and advisory service offerings are aligned with the needs of the membership. Heidi brings over 20 years of experience helping companies achieve operational success by leveraging technology and data through her work in consulting and senior leadership positions in software development, data management, and enterprise applications. Heidi's diverse background includes extensive experience in the healthcare industry, where she spent over a decade leading technology and analytics initiatives for healthcare providers, insurers, and life sciences companies.

Heidi holds an MBA from the University of South Dakota, a BS in Computer Science, Marketing, and Finance from Morningside University, and a Master's Certificate in Accounting from Edgewood College.

Taryn Johnson
Taryn Johnson
Marketing Specialist
taryn.johnson@uwebc.wisc.edu
View Taryn's profile on  LinkedIn

Taryn Johnson brings more than nine years of marketing and communication experience to the UWEBC. Taryn has a background in digital marketing, web design and project management. Prior to joining the UWEBC, she served as a communications project specialist for the Madison Metropolitan School District, assisting school staff in the strategy and production of a variety of communication materials for their students and families.

Taryn has a BA in Communication Arts and Spanish from the University of Wisconsin-Madison.

Quick Contacts

Executive Director: Dr. Raj Veeramani, raj.veeramani@wisc.edu, 608-262-0861

Director: Doug Barton, doug.barton@wisc.edu,
608-890-1052

Membership and Corporate Sales Director: Beth de Garcia, beth.degarcia@wisc.edu, 608-265-0645

Customer Service Practice Director: Roger Paulson, roger.paulson@wisc.edu, 608-261-1161

Information Technology Practice Director: Heidi Rozmiarek, heidi.rozmiarek@wisc.edu, 608-890-1291

Marketing Practice Director: Bill Carrier, bill.carrier@uwebc.wisc.edu, 608-265-3299

Supply Chain Management Practice Director: Jenny Patzlaff, jenny.patzlaff@uwebc.wisc.edu,
608-890-1298

Marketing Specialist: Taryn Johnson, taryn.johnson@uwebc.wisc.edu

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