Faculty

The UWEBC provides a unique research environment where faculty and students from a variety of disciplines across campus (including engineering, business, computer science, law, etc.) work collaboratively with industry to investigate the state-of-the-art and next generation ideas and to address complex and emerging e-commerce and e-business issues. The knowledge-sharing that occurs between companies helps in dissemination of lessons learned and best practices.

Neeraj Arora
Neeraj Arora
Professor, Marketing
Executive Director, A.C.Nielsen Center for Marketing Research
John P. Morgridge Chair in Business Administration
    Areas of interest:
  • Consumer choice
  • Economic theory
  • Marketing Research
  • Statistics
Pascale Carayon
Pascale Carayon
Professor, Industrial Engineering
Procter & Gamble Bascom Professor in Total Quality
Director, Center for Quality and Productivity Improvement
    Areas of interest:
  • Human factors and ergonomics
  • Job and organizational design
  • Quality and productivity improvement
  • Technological and organizational change
  • Human factors and systems engineering in healthcare and patient safety
  • Human factors and organizational issues in computer security
Kristin Eschenfelder
Kristin Eschenfelder
Professor and Director, School of Library and Information Studies
    Areas of interest:
  • Web information system management issues
  • Telecommunications and information policy
  • Technical work
  • Organizational communications
  • User-based information system design and evaluation
Mark Finster
Mark Finster
Associate Professor, Operations and Information Management
    Areas of interest:
  • Creativity and innovation
  • Design
  • Strategic improvement
David H. Gustafson
David H. Gustafson
Emeritus Research Professor, Industrial Engineering
    Areas of interest:
  • Integration of decision
  • Change and information theory to develop, test and disseminate information technology to improve health and to use the research results to develop tools to support organizational problem solving and change
Donald Hausch
Donald Hausch
Professor, Operations and Information Management
Dickson-Bascom Professor of Business 
Associate Dean for the Evening & Executive MBA programs 
Faculty Director of the Bolz Center for Arts Administration

    Areas of interest:
  • Auctions and competitive bidding
  • Bankruptcy
  • Contracts
  • Procurement
Jan Heide
Jan Heide
Irwin Maier Professor of Marketing
    Areas of interest:
  • Channels of distribution
  • Inter-organizational relationships
  • Strategic decisions
  • Vertical market restrictions
Sung Kim
Sung Kim
Associate Professor, Operations and Information Management
    Areas of interest:
  • E-Commerce
  • Information Technology
  • Online Commerce
Larry Landweber
Larry Landweber
John P. Morgridge Professor Emeritus of Computer Sciences
    Areas of interest:
  • Internet2 Project
  • Network technology and policies
Rafael Lazimy
Rafael Lazimy
Associate Professor, Operations and Information Management
    Areas of interest:
  • Information technologies: Database systems; web-enabled systems
  • Analysis and design of information systems
  • Decision support systems, and Integrated modeling systems
  • Business process reengineering
  • Optimization models
  • New product development in competitive markets: Time-to-market versus product performance
Ella Mae Matsumura
Ella Mae Matsumura
Professor, Accounting and Information Systems
Director of Beyer Center
Robert and Monica Beyer Professor of Accounting
    Areas of interest:
  • Managerial accounting and control
  • Cost analysis and performance measurement
  • Economic theory of incentives
Anne Miner
Anne Miner
Professor Emeritus – Research Fellow
Professor Emeritus – Management & Human Resourcess
    Areas of interest:
  • Entrepreneurship
  • Ethical issues in technology strategy
  • Improvisation
  • Industry learning
  • Inter-organizational relationships
  • New product development
  • Organizational learning
  • Strategic marketing management
  • Technological change
  • Technology Strategy
James Morris
James Morris
Department Chair for Operations and Information Management
Professor Emeritus – Operations & Information Management
    Areas of interest:
  • Distribution System Network Design
  • Operations research
  • Optimization models
John Nevin
John Nevin
Executive Director, Grainger Center for Supply Chain Management
Professor Emeritus – Marketing
    Areas of interest:
  • Channels of distribution
  • Franchising Inter-organizational relationships
  • Strategic marketing management
  • Supply chain management
Paramesh Ramanathan
Paramesh Ramanathan
Professor, Vice Chair of Infrastructure
    Areas of interest:
  • Wireless and Wireline Networks
  • Mobile Computing
  • Real-time Systems
  • Fault-tolerant computing
  • Parallel Processing
  • Distributed Systems
Larry Rittenberg
Larry Rittenberg
Professor, Accounting and Information Systems
    Areas of interest:
  • Accounting standards
  • Auditing
Akbar Sayeed
Akbar Sayeed
Professor, Department of Electrical & Computer Engineering
    Areas of interest:
  • Wireless communications
  • Wireless sensing
  • Multipath channels
  • Multi-dimensional communication theory
  • Multi-dimensional signal representations
  • Statistical signal processing
  • Information theory
  • Learning theory
  • Applications in networked communication and sensing
Jude W. Shavlik
Jude W. Shavlik
Professor, Computer Sciences and Biostatistics & Medical Informatics
    Areas of interest:
  • Learning algorithms that take advice
  • Relational Learning
  • Reinforcement learning
  • Transfer learning
  • Machine learning
  • Datamining applied to biomedical tasks
  • protein-structure determination
  • information extraction from on-line biomedical text
Leyuan Shi
Leyuan Shi
Professor, Industrial Engineering
    Areas of interest:
  • Simulation modeling
  • Large-scale optimization
  • Supply chain optimization
  • Production planning and scheduling
Lih-Sheng (Tom) Turng
Lih-Sheng (Tom) Turng
Professor, Mechanical Engineering
Associate Director, Polymer Engineering Center
    Areas of interest:
  • Injection molding and innovative plastics manufacturing processes
  • Bio-based polymers and tissue engineering scaffolds
  • Microcellular injection molding (MuCell process)
  • Nanocomposites and electro-active polymers (EAP's)
  • Computer-aided engineering (CAE) and numerical simulation
  • Design and process optimization
  • Intelligent injection molding control
  • Material characterization for plastics and metals
  • Net-shape die casting using semi-solid alloys
  • Internet-based collaboration for design and manufacturing
Gregg Vanderheiden
Gregg Vanderheiden
Professor, Industrial Engineering
Director, Trace R&D Center
    Areas of interest:
  • Ergonomics
  • Nomodic/mobile computing
  • Universal design
  • Computer interface design
  • Communication aids & systems
  • Rehabilitation engineering
  • Computer access for people with disabilities
  • Accessible design of mass market products
  • Design of next-generation information and transaction systems
  • Human augmentation
  • modality translation
Daniel van der Weide
Daniel van der Weide
Professor, Department of Electrical & Computer Engineering
    Areas of interest:
  • Multifunctional scanned probe microscopy
  • Localized spectroscopy of biological and low-dimensional electronic systems
  • Terahertz circuits and devices
Raj Veeramani
Raj Veeramani
Professor, Industrial & Systems Engineering and Operations & Information Management
    Areas of interest:
  • E-Business strategy
  • Supply chain optimization
  • RFID technology & applications
Urban Wemmerlov
Urban Wemmerlov
Professor Operations and Information Management
Kress Family-Wisconsin Distinguished Professor of Productivity and Quality
Director, Erdman Center for Manufacturing and Technology Management
    Areas of interest:
  • Cellular manufacturing
  • Change, initiating and implementing
  • Cross-functional management
  • Implementation
  • Just-in-time systems
  • Manufacturing information systems
  • Manufacturing management Performance improvement
  • Production planning and inventory theory
  • Productivity improvement
  • Response-time improvement
  • Supply chain management
  • Technological change
  • Time-based competition

Quick Contacts

Executive Director: Dr. Raj Veeramani, raj.veeramani@wisc.edu, 608-262-0861

Member Relations Director: Beth de Garcia, beth.degarcia@wisc.edu, 608-265-0645

Managing Practice Director and Customer Service Practice Director: Roger Paulson, roger.paulson@wisc.edu, 608-261-1161

Information Technology Practice Director: Cavinda Caldera, cavinda.caldera@wisc.edu, 608-890-1291

Marketing Practice Director: Dawn Meier, dawn.meier@wisc.edu, 608-265-3299

Supply Chain Management Practice Director: Wayne Thompson, wayne.thompson@wisc.edu,
608-890-1298

Member Services and Events Manager: Jen Anderson, jen.anderson@wisc.edu, 608-890-1406

Member Services and Events Coordinator: Betsy Golomski, betsy.golomski@wisc.edu, 608-262-1145

Marketing and Communications Manager: Lori Wilson, lori.wilson@wisc.edu, 608-890-2449

Marketing and Communications Specialist: Nicole Lipp, nicole.lipp@wisc.edu, 608-262-1476

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